Ziqian Wang, Business Analytics Manager

Description

• Created Operation & Growth Data Analytics team from scratch and make it as a bridget between Finance and Marketing

• Identified business KPIs and conducted 360 monthly analysis to monitor business performance across all key markets for ELT members with actionable

recommendations

• Worked together with FP&A and Corp & Development teams on budgeting as well as other M&A and IPO projects

• Led in-depth analysis on customer acquisition, conversion, offer strategy and

retention (LTV/CAC) to give recommendations to optimize marketing investment

strategies for commercial teams

Langues

Anglais
Bilingue ou natif
Chinois
Bilingue ou natif
Français
Capacité professionnelle limitée

Préférences en matière de lieu de travail

Accepte de travailler sur site

Paris (jusqu’à 50 km)

Deezer
Lead Business Analyst - Growth and Operation
DIVERTISSEMENTS & LOISIRS
mars 2019 - mai 2022 (3 ans et 2 mois)
Paris, France
Finance, Corp & Development and Commercial Teams
- Budgeting/Fundraise/IPO
- LTV Analysis
- Acquisition/CRM/Retention Analysis
- Offer & PricingFinance, Corp & Development and Commercial Teams - Budgeting/Fundraise/IPO - LTV Analysis - Acquisition/CRM/Retention Analysis - Offer & Pricing

Business Analyst
- 360 Monthly Business Review
- Budgeting
- B2B Partnership Analysis
- B2C Business Analysis
Budget Business analysis Acquisition
Tuding SAS
Commercial & Operation Director
VOYAGE & TOURISME
mars 2018 - août 2019 (1 an et 5 mois)
Paris, France
- Led a team of 4 business developers to acquire B2B customers and suppliers for SaaS touristic bus-booking platform to increase revenue by 3X and scale up the team to 12 members by the end of the second year after the company’s creation
- Initiated and launched new B2C business line and developed partnership with top online tour operators and local transport service providers
- Worked with outsourced product team to develop and improve platforms to optimise user experience and business efficiency
CRM People Management Business development Business Strategy Entrepreneuriat

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Master in Management
HEC Paris
2014

Data Analyst