À propos de Yoonjung (stella)
Anglais
Bilingue ou natif
Coréen
Bilingue ou natif
Expériences
- Ecrit et ParfumInfluencer marketing and salesmars 2026 - Aujourd'hui (3 mois)Paris, France
- Influencer marketing: sourcing and outreach to lifestyle and fragrance-focused influencers; negotiation and partnership management
- Business development: identification and onboarding of new distributors; support for expansion of Korean fragrance brands into the European market
- Market research: analysis of fragrance and beauty industry trends; identification of growth opportunities
- Data analysis: monitoring online sales performance; reporting insights to support decision-making
- YkoneSales and Marketing Assistantjanvier 2025 - juin 2025 (5 mois)Paris, France
- Social media analysis & reporting (promotion, sales, growth): led cross-functional reporting on major global events (F1, fashion week, oscars), aligning product insights with client KPIs such as EMV and engagement
- Monthly KPIs reports to sales team: developed structured dashboards and insight reports, informing product strategy and campaign optimization (LinkedIn and company website using Google Analytics)
- Content creation & strategy on LinkedIn: articles and case studies to support brand positioning and stakeholder engagement
- Managed end-to-end production and delivery of monthly newsletters using Mailjet, enhancing client communication and visibility among potential clients
- Community Management: Supported onboarding processes for new influencers on YKONE SaaS platform (campaygn.com), creating user-centric guides to streamline platform adoption
- OBON PARIS(AGENCY)Brand Strategy & Influencer Marketingseptembre 2024 - décembre 2024 (3 mois)Paris, France
- Cross-Platform Campaign Strategy: Built and executed content strategies across Instagram and Naver, leveraging algorithm insights and KPI analysis to strengthen client visibility and drive performance, achieving a +20% increase in SEO traffic.
- Performance & Insights Reporting: Delivered monthly performance reports with engagement analysis, competitive benchmarking, and actionable recommendations to guide client strategy and positioning.
- Creative Asset & Content Delivery: Produced creative assets aligned with client brand identity, ensuring on-brand delivery for campaigns and improving content effectiveness across social channels.
- Localized Campaign Execution: Adapted messaging and media strategies for luxury clients (e.g., La Vallée Village, Galeries Lafayette) to Korean audiences via Naver blog, search ads, and Instagram, supporting market expansion and audience relevance.
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