Yelyzaveta Pokhvatko

• • Designed product visuals, marketing creatives, and social media assets using Figma and Adobe Illustrator, which refreshed the brand's look and contributed to a 20% increase in online engagement and more consistent branding across all digital platforms.

• • Designed user interfaces and visuals that applied user-centered design principles, enhancing navigation and consistency to deliver a more intuitive and cohesive user

experience across the platform.

• • Converted campaign goals and business requirements into design solutions for web and product using Figma and Adobe Illustrator through design thinking methodologies, enabling faster launch of promotional materials.

• • Ensured consistent branding across website, app, and social channels by applying layout, typography, and color standards in Figma, which reinforced brand recognition

• • Produced design assets in Figma and Adobe Illustrator for social campaigns, presentations, and product visuals, supporting successful campaign launches and clear stakeholder communication.

• • Collaborated with stakeholders using web-design and prototyping tools (Shopify, Squarespace, Wix) to create visual assets for marketing campaigns, which enhanced brand perception and improved marketing performance

• • Designed and implemented responsive web pages using Figma prototypes and Squarespace, collaborating with marketing and product teams to align content with business goals, which made Booksy's services easier to understand and raised user sign-up rates

• • Built conversion-focused landing pages, onboarding flows, and service-related web experiences for desktop, tablet, and mobile using Webflow and HTML, which increased lead capture and user sign-ups by providing a smoother user experience and clear calls-to-action.

• • Translated Figma designs into clean, responsive front-end code with HTML, CSS, and Webflow, enhancing visual accuracy and usability across devices

• • Partnered with marketing, product, and development teams to improve user journeys, reduce friction, apply accessibility standards (WCAG), and strengthen overall website performance.

• • Refined page structure, content hierarchy, and interaction details to improve clarity, engagement, and visual consistency across Booksy's web presence

• • Ensured high-quality execution by developing front-end code in HTML and Webflow, performing cross-browser testing, refining responsive layouts, and conducting implementation QA, which delivered a consistent user experience across devices

• • Designed modern, responsive web interfaces for digital products, branded websites, and client platforms using Webflow and Figma, leading to faster user navigation and a 20% increase in client satisfaction.

• • Created wireframes, layouts, and high-fidelity UI designs in Figma and Sketch that improved usability and visual consistency, resulting in faster developer handoffs and a 30% reduction in design revisions.

• • Collaborated with product managers, developers, and stakeholders using user-centered design principles and a shared design system to translate project requirements into clear, scalable design solutions, accelerating project timelines and improving cross-team alignment.

• • Improved user experience by refining navigation, content hierarchy, call-to-action placement, and inclusive design principles across key pages and flows.

• • Built responsive layouts for desktop, tablet, and mobile to ensure consistency across devices and breakpoints

• • Contributed to reusable UI components and design systems for faster and more consistent project delivery

• • Prepared developer-ready design files and worked closely with developers through detailed handoff reviews and design QA, which helped catch potential issues early and ensured the final product matched the original designs, reducing the need for corrections after launch.

• • Delivered polished web experiences using Webflow and Squarespace that increased user engagement and reinforced brand identity while meeting business goals and modern UX standards.