Wilfried Assi

-Développement des programmes d'études, des syllabus et des supports de cours.

-Dispensation des cours et animation des discussions pour transmettre des

connaissances pours les Masters et Bachelors en Marketing, Banque, Commerce,

Finance.

-Utilisation de la pédagogie positive pour développer le savoir des apprenants.

-Évaluation les performances des apprenants grâce à des devoirs, des examens, des

projets.

-Incorporation des exemples concrets, des études de cas et des opportunités

d'apprentissage expérientiel dans l'enseignement pour améliorer l'application

pratique des concepts

➢Defining marketing, internal & external communication, claims & callcenter strategy, procedures & execution

➢Setting up marketing, communications, claims & call center teams

➢Leading 2021 budget planning with retail and enterprises Banking

➢Defining bank products portfolio strategy / optimization and execution

➢Defining bank products pricing strategy and execution

➢Running employee engagement surveys, identifying engagement issues & opportunities, defining strategy & execution. Key achievements: Achieved 82% Employees Engagement after cash flow crisis in June-2020/ Achieved 92% Employees Engagement in Dec -2020 /All team management & employee motivation PKI grew in one semester/Reduced customer account closure by 10% & increased new openings by 20%

➢Defining global Marketing, Digital, PR, Communication, Strategy

➢Defining TRACE company transformation strategy and implementation

➢Leading group annual commercial planning cycle

➢Defining research needs and leading implementation

➢Defining & deploying internal survey on employee engagement, team management and leadership and suggestion of action plans

➢Setting up teams' development plan framework & implementation Key Achievements: Transformation strategy approved by Board of shareholders/ Formalizedculture agreed/ standards leadership approved by the global Board /Launched TRACE TV channels in Senegal, UK and Kenya.