Wided B.

Operating as a senior digital marketing consultant, I deliver strategic and operational support to international clients across pharmaceutical, FMCG, and digital sectors.

- Designed and deployed an integrated digital marketing roadmap covering omnichannel strategy, personalization, marketing automation, and e-commerce at group level.

- Designed and executed full-funnel performance campaigns across Search, Social, and Programmatic.

- Delivered comprehensive paid media audits identifying optimization opportunities and quick wins

- Built media planning frameworks and ROI dashboards enabling data-driven decision-making for clients.

- Analyzed campaign performance metrics to optimize strategies and ensure maximum ROI.

- Built consumer journey strategies with local marketing teams, aligning product objectives, brand consistency, and consumer expectations

- Managed budgets effectively to align with client objectives and deliver impactful results.

- Conducted regular client check-ins to align on goals, provide updates, and refine project deliverables.

- Managed multi-channel budget allocation to maximize efficiency across platforms

- Stay updated on industry trends and emerging tools to bring innovative solutions to client campaigns.

- Balance creative ideation with technical execution to achieve measurable business outcomes.

Accelerating the digital transformation in the region, bringing more proximity with the market to better understand local context and business needs, to adapt the digital strategy appropriately through concrete uses cases, to upskill efficiently marketing, to closely measure and improve performance with ROI approach.

. Customized and implemented Group Digital Guidelines, optimizing them for local markets, resulting in a 20% increase in digital engagement.

. Identified and prioritized market-specific digital use cases, aligning them with consumer activation maps, driving a 15% uplift in conversion rates.

. Established robust bridges between sales, eCommerce, and marketing, fostering seamless collaboration and enhancing conversion rates.

. Orchestrated immersive coaching sessions, workshops, and training programs to embed digital fluency across the marketing ecosystem, fostering a culture of continuous learning and innovation.

. Broke down silos within the marketing function, ensuring a cohesive and consistent consumer experience across all touchpoints.

. Stayed abreast of industry best practices, emerging technologies, and market trends, equipping teams with the knowledge and tools needed to stay ahead in the digital landscape.

. Accountable for driving market results through strategic media investments ROI, consumer lifetime value optimization, and common group objectives achievement.

. Built and managed key relationships with global, regional, and local marketing teams, shaping and adapting media initiatives to meet regional requirements.

Strong qualifications in change management, leadership, and influencing skills, coupled with a business-oriented mindset and a focus on results delivery.

Orchestrated and nurtured robust relationships with global media agencies, refining partnership frameworks, remuneration models, and contractual structures. This resulted in streamlined processes and ensured alignment with the organization's objectives across affiliates.

Directed a high-performing internal agency team at HQ, overseeing digital advertising, social media, paid search, and out-of-home (OOH) initiatives. Through meticulous management, we maintained operational excellence, driving impactful media activations while optimizing resource utilization.

Collaborated closely with Brand and Market Company counterparts, providing expert guidance on media implementation and fostering synergies with their respective agencies. This facilitated seamless execution of data-driven media strategies across diverse markets.

Negotiated strategic partnerships and inventory deals with leading digital and social media platforms, such as Google, Facebook, LinkedIn, and Twitter. These alliances not only promoted advertising best practices but also unlocked preferential rates, maximizing ROl for our brands.

Established standardized KPIs, dashboards, and reporting tools, enabling comprehensive performance analysis across affiliates. By identifying and addressing performance gaps, we continuously elevated media effectiveness and efficiency.

Collaborated extensively with Ecommerce teams to develop lead generation and conversion strategies tailored for the online sphere, driving engagement and sales in ecommerce channels.