Name: Marketing Growth & Channels Expert
Price: 900 EUR
Availability: InStock

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Accepte de travailler sur site

Paris (jusqu’à 50 km)

THERA
CMO & co-founder
septembre 2025 - janvier 2026 (4 mois)
Paris, France
Preparation and drafting of the business plan for a platform helping users search for and choose a psychologist. Development and execution of the traffic acquisition plan to find Product-market fit.
Back Market
Director of Marketing Operations
E-COMMERCE
janvier 2023 - janvier 2025 (2 ans)
Paris, France
Led the Planning, Development, and Executive Committee validation of the Marketing Plan and annual budget.
Drove cross-functional oversight, budget arbitration, and dynamic reallocation across acquisition channels based on monthly GMV performance.
Designed and operationally implemented a marketing toolkit to empower teams with greater ownership of their projects and ensure clear performance visibility.
Back Market
Head of Merchandising & Catalog
E-COMMERCE
janvier 2019 - janvier 2023 (4 ans)
Paris, France
Recruited and led a team of 20 people across 17 countries, focusing Merchandising around the user lifecycle.
Designed and implemented a plan to scale and monitor customer reviews,
Led the Standardization of a 1 million–product catalog: removed 300k duplicates, streamlined navigation, and increased Google Merchant Center Quality Score from 70% to 95%.
Defined and coordinated the automation of a manual Ingestion System, reducing time-to-market from 4 days to under 24 hours.
Supervised the integration of a new PIM (Akeneo).