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Théo BourdinTB

Théo Bourdin

Global Marketing, Stratégie, GTM

500 €/jour
Paris, FR
3-7 ans

Délai de réponse moyen : 1h

À propos de Théo

With 6+ years at Devialet leading global marketing, product launches and strategic growth initiatives, I help startups, scale-ups and premium lifestyle brands structure growth without losing agility. I’ve worked across international go-to-market strategy, revenue acceleration, CRM, performance marketing and cross-functional execution in complex global environments.

My experience spans premium consumer tech, lifestyle and sport-oriented brands, with exposure to companies such as Devialet and Dyson ecosystems. I specialize in turning ambitious visions into actionable growth strategies, combining strategic thinking with hands-on execution.

Today, I support founders and leadership teams on product launches, international expansion, GTM strategy and operational scaling — with a strong focus on clarity, prioritization and measurable impact.
  • Français

    Bilingue ou natif

  • Anglais

    Capacité professionnelle complète

  • Allemand

    Capacité professionnelle limitée

Accepte de travailler sur site
Paris (jusqu’à 50 km)

Expériences

  • Devialet
    HEAD OF GLOBAL MARKETING & STRATEGIC PROJECTS
    LUXE
    décembre 2024 - Aujourd'hui (1 an et 6 mois)
    Paris, France
    Driving the definition and execution of the global Sales & Marketing roadmap, I support Devialet’s international growth by ensuring strategic and operational alignment between local markets and the company’s global vision. I also oversee the global marketing budget, ensuring optimal allocation of resources to maximize business impact.

    - Growth & Expansion Strategy: consolidating business priorities across countries, tracking growth KPIs, identifying market opportunities, and implementing ROI-driven methodologies to guide marketing and commercial investments, with a strong focus on delivering measurable business results.

    - Leadership of the City Attack strategy: a key program designed to accelerate Devialet’s footprint in strategic cities through high-impact local activations.

    - Management of major marketing projects: leading cross-functional coordination of global product launches and high-visibility campaigns in close collaboration with product, digital, and retail teams, supported by robust project management frameworks and global budget oversight.
    Marketing Roadmap stratégique Business intelligence Branding Business development
  • Devialet
    GLOBAL MARKETING MANAGER
    janvier 2020 - avril 2025 (5 ans et 4 mois)
    Manage Global Marketing Projects (B2C/B2B/Licensing).
    Coordinate Trade Marketing global > local strategies.
    Lead Marketing and Business Intelligence (Country model, market competitive review, Business analysis).
  • Dyson
    CATEGORY MANAGER ASSISTANT
    décembre 2024 - avril 2025 (4 mois)
    Supply sell-in & sell-out reports to highlight the category performance and serve as a basis for strategy implementation.
    Organise two optimal launches by coordinating local teams (digital, trade marketing, PR, ect) with Group requirement while adapting locally the strategy.

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Formations

  • Master - Science of Management
    emlyon business school
    2020
    Master - Science of Management
  • Bachelor - Management
    University Paris1 Panthéon-Sorbonne
    2016
    Bachelor - Management

Compétences

Catégories