Steve L.

I lead digital performance efforts across Europe, managing the full analytics stack: migration to Piano Analytics, KPI monitoring, dashboard creation, advanced user behavior analysis, and A/B testing strategy. I work closely with product, marketing, and dev teams to turn insights into business impact, while ensuring GDPR compliance and scalable data practices.

🛠 Tools: Piano Analytics, Snowflake, SQL, Looker Studio, Dynamic Yield

As the first web analyst integrated into the e-commerce team, I structured the data practice around digital performance. I built accessible dashboards, led deep behavioral analyses (navigation, checkout, merchandising), and launched the company’s first A/B testing roadmap. I also trained teams on Google Analytics and supported major UX redesigns (homepage, checkout funnel, etc.).

🛠 Tools: GA, Piano Analytics, Looker Studio, AB Tasty, Excel/Gsheet

During my apprenticeship, I contributed to the full revamp of web and mobile tracking, and helped monitor performance across multiple markets. I conducted daily analyses on user journeys, acquisition, and checkout, and built automated reporting dashboards in Excel. I also trained teams on Adobe Analytics (Omniture) and led a research project on multichannel consumer behavior.

🛠 Tools: Adobe Analytics (Omniture), Report Builder, Excel