Stanislas L.

J'ai ouvert la boutique La Canadienne Lyon Presqu'Île en qualité de Responsable Adjoint. L'objectif était d'apprendre à connaître la clientèle pour cette première saison et adapter l'offre.

Men’s fashion, heavy winter pieces and sports lifestyle spaces. I took part in two seasons’ buying, opened two new brand accounts, tracked and analysed performances for both spaces I was working on then provided strategic recommendations. Marketing and strategic recommendations On Winter Pieces: performance analysis for the last couple of years, Brand mapping update, Market research to widen and diversify offer and match customer expectations. On Sports Lifestyle: Performance analysis on the first opening season, Definition of a mid-term strategy, Marketing and CRM suggestions to attract clients SS20 Buying sessions: Brand budgeting, Product selection in showroom, Contract updates, Opened 2 brands for SS21: Umbro and Hummel Other: Performance analysis of the multi brand space: weekly KPIs dashboard (sales figures, margin, UPT, average basket,…) Visual merchandising planning GoForGood label (CSR) management for the spaces I worked with.

I moved to Melbourne to open the first Dior Homme store in Victoria. I set up stock and back offices processes in accordance with Dior guidelines, trained staff, then developed revenue. Setting Dior processes up: I used the skills previously gained as a Stock Controller to organise, plan out and then implement stock and logistics processes. I also adapted Excel KPI tables and planned the organisation of the stock room. Training the sales team: I did sales but was also responsible for training them to the various Dior “savoir-faire”(Esprit Dior, tisser les liens). I set up a training program, wrote a couple of specific training for other selling teams in Victoria (~40 people), and also animated several training sessions in the region. Client development: I did a local brand study, identified levers to improve brand visibility, worked with CRM to launch clienteling campaigns (~200 clients reached per campaign, >20% transformation rate), also worked with PR to reach out to local influencers. We ended up building a client base of over 1000 people.