À propos de Sriram
I help service businesses and education brands generate consistent leads through Meta Ads. Over the past year I've managed campaigns for an education institution in India, generating 196+ leads at under ₹40 per lead across nursing and hotel management admissions — consistently hitting targets within tight budgets.
My work covers the full growth stack: Meta Ads strategy and execution, SEO audits, conversion rate optimization, and marketing automation. I'm comfortable going deep on technical issues — from fixing broken tracking setups to identifying on-page SEO errors — not just running surface-level campaigns.
I work best with small businesses and founders who need someone to think strategically and execute independently, without hand-holding. If you need leads, not just impressions, let's talk.
Anglais
Bilingue ou natif
En télétravail uniquement
Travaille majoritairement à distance
Expériences
- freelacnerFreelance Digital Marketing Specialistjanvier 2024 - Aujourd'hui (2 ans et 7 mois)Netherlands American Cemetery and Memorial, Margraten, LB, Netherlands▸ Managed end-to-end Meta Ads and Google Ads campaigns for a Netherlands-based e-commerce client and Indian education clients, optimising for CPL and conversion rate.▸ Developed audience segmentation strategies, A/B tested ad creatives, and built automated lead nurturing workflows — improving campaign efficiency month-on-month.▸ Delivered monthly performance reports with ROI analysis and actionable recommendations, maintaining consistent client communication across time zones.▸ Built and managed content calendars, ad copy, and landing page strategies aligned with each client's brand and conversion goals.
- Brand Mate Digital Marketing AgencyDigital Marketing Internjanvier 2024 - janvier 2025 (1 an)Chennai, Tamil Nadu, India▸ Executed Meta Ads and Google Ads campaigns for education and service-based clients, handling full setup, audience targeting, budget control, and conversion tracking.▸ Conducted keyword research and implemented on-page SEO optimisations that improved organic visibility for client websites.▸ Supported creative testing cycles — comparing ad formats, copy variations, and audience segments to identify highest-performing combinations.▸ Produced weekly and monthly analytics reports covering CTR, CPL, ROAS, and traffic metrics for internal teams and clients.
- City Union BankRelationship Officer (Level 2)janvier 2023 - janvier 2024 (1 an)Chennai, Tamil Nadu, India▸ Marketed financial products (loans, savings, investment instruments) to high-value customers through both digital and traditional channels — directly relevant to investor and founder audiences.▸ Managed a team of 5, coordinating promotional strategies and tracking performance against monthly and annual revenue targets.▸ Exceeded annual sales targets by 20% through optimised client communication, cross-selling initiatives, and data-driven outreach.▸ Developed understanding of financial decision-making, investor psychology, and B2B relationship management — skills directly applicable to fintech and private capital marketing.
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Formations
- MBASaranathan College of Engineering2022MBA
- — Fundamentals of Digital MarketingGoogle Digital Garage— Fundamentals of Digital Marketing