Sofia S.

- Assessed emerging health technologies, AI solutions and healthcare market trends to inform strategic partnerships and acquisitions, vendor selection and platform investments, enabling faster strategic decision-making.

- Led enterprise-level digital and health-tech strategy across 3 geographies, 10+ entities and 6 areas of focus, delivering multi-year transformation roadmaps.

- Partnered with clinical, operational and business leaders to convert strategic priorities into high-impact use cases, deployment plans and adoption roadmaps.

- Developed investment proposals, business cases and decision frameworks to support strategic initiatives such as patient experience redesign, digital access to care, mobile healthcare deployment, patient app modernization, AI for IVF, supporting USD 200M+ in total strategic investment decisions.

- Owned the digital strategy and AI narrative for investor materials and strategic submissions, articulating the organization's value proposition to majority shareholders.

- Partnered with senior leadership to define and execute commercial and go-to-market strategies across key client

segments.

- Designed and led a cross-functional commercial initiative portfolio aligned with commercial and retention

objectives, translating business priorities into executable programs.

- Drove execution across operations, marketing, sales, product and account management teams, delivering 100% of

initiatives on time with clear ownership and KPI tracking.

- Built KPI frameworks to manage revenue retention and growth, account health, product adoption and customer

satisfaction, enabling data-driven commercial decision-making.

- Coached a team of 12 account managers on the company’s products and account management best practices,

resulting in an NPS of 73 in 2024 and a net revenue retention of +110 between 2022 and 2024.

• Contributed to various digital transformation projects and consulted different clients on how to innovate and transform their businesses, in partnership with various internal and external stakeholders and following agile frameworks and design thinking methodologies.