Shelby Chambers

I'm a fractional Chief Brand Officer and transatlantic market strategy advisor with 17+ years of senior brand leadership at global companies from The Walt Disney Company and Guthy-Renker, to founder-led startups. I hold an MBA from UCLA Anderson and am completing my executive coaching certification through Erickson International (PCC track).

I specialize in one of the most expensive problems in cross-border growth: companies that enter a new market with the right product and the wrong assumptions about why their new customers make decisions.

A French company entering the US doesn't just need translated messaging; it needs to understand that American consumers buy on aspiration and identity, not value or utility. An American company entering France doesn't just need localization; it needs to understand that French consumers buy on trust, relationship, and cultural fit in ways that make most American go-to-market playbooks actively counterproductive.

I work at this intersection. Based between Paris and Los Angeles, I bring genuine fluency in both markets, rooted in 17 years inside major American brand institutions, six years advising 200+ founders and companies across two continents, and the lived experience of operating professionally in both cultures.

As a fractional CBO and strategic advisor, I embed with your leadership team to build the positioning, go-to-market strategy, and cultural intelligence your market entry actually requires before the launch, not after.

Alongside advisory engagements, I work with founders and senior leaders as an executive coach, focused on the clarity, decision-making, and values alignment that creates effective and happy leaders.