Description

Marketing leader with 14+ years of experience in defining and executing high-impact digital marketing and brand strategies. Proven track record in global campaign, brand transformation, digital growth, strategic partnerships, and international team leadership.

✅ Managed budgets of €18M+ | ✅ Led and structured teams of 5-10 people | ✅ Optimized ROI & digital transformation

#FoodTech #Culture #TechCompanies #OnDemand #StartUp #ScaleUp

Domaines d’expertise

Langues

Français
Bilingue ou natif
Anglais
Bilingue ou natif

Préférences en matière de lieu de travail

Accepte de travailler sur site

Paris (jusqu’à 50 km)

YASSIR - On demand services
MARKETING DIRECTOR - Consultant
janvier 2023 - janvier 2024 (1 an)
Paris, France
1/ Defined and executed a global marketing strategy, driving brand awareness and user acquisition.
2/ Managed PSG partnership, ensuring maximum brand exposure and high-impact activations. 3/ Performance marketing: Achieved a +15% increase in new users through optimized SEO/SEA campaigns.
4/ Leadership & team development: Recruited and led a high-performing marketing team of 8 specialists.
brand strategy Growth marketing structuration
New Fund
MARKETING Expert consultant
janvier 2023 - décembre 2023 (11 mois)
Paris, France
Delivered brand and marketing assessments with tailored recommendations across Newfund’s investment portfolio.

August - sept. 2023 - RAMIFY - Fintech
- Developed premium financial product positioning, resulting in a successful online launch.
- Designed performance-driven acquisition strategies with measurable ROI improvements.

July - august 2023 - QUASAR - Data Intelligence
- Conducted in-depth brand and lead acquisition audits, uncovering growth opportunities.
- Implemented a rebranding strategy supported by a structured budget and actionable roadmap.
- Optimized the website and improved the funnel, leading to enhanced B2B leads.
Branding brand strategy Content marketing Growth marketing CRM
Gorillas Technologies Holding B.V.
MARKETING DIRECTOR
avril 2021 - août 2023 (2 ans et 4 mois)
Paris, France
Designed a local marketing strategy to drive new customer acquisition, order growth and brand preference via 360 marketing campaigns.

- Managed partnerships with PSG, Paris Basketball, All Star Game and Quai54, delivering innovative activation campaigns.
- Recruited and led a team of 5-6 marketers, fostering creativity and accountability.
- Spearheaded SEO/SEA optimization projects, increasing organic traffic and improving paid media ROI.
- Enhanced the app experience and optimized the purchase journey to boost customer satisfaction and retention.