Sarah Ménigault

senior brand & marketing strategist

Peut se déplacer à Paris

  • 48.8546
  • 2.3477
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Proposer un projet La mission ne démarrera que si vous acceptez le devis de Sarah.
Proposer un projet La mission ne démarrera que si vous acceptez le devis de Sarah.

Localisation et déplacement

Localisation
Paris, France
Peut travailler dans vos locaux à
  • Paris et 20km autour

Préférences

Secteur d'activité
  • Luxe
  • Mode & cosmétiques
  • Réseaux sociaux
  • Santé & bien-être
  • Vins & Spiritueux
+9 autres
Taille d'entreprise
1 personne

Vérifications

Langues

Compétences (21)

Sarah en quelques mots

I am a South African living in Paris with seven years of experience in operational and strategic marketing roles. I’ve contributed towards the growth of luxury cosmetic and watchmaking brands in emerging markets by adapting an innovative consumer centric approach in defining and implementing effective communication strategies.

My key expertise include:
Brand Building
Strategic planning
Inbound Funnel Marketing
Content Marketing
Project Management
Local adaption of global strategies
Consumer behaviour and web analytics
A&P Budget Management

Experienced in the following platforms:
Popular Chips
Social Bakers
Falcon Social

I’m eager to collaborate with start-up and global brands to achieve desired business goals.

Expériences

ESTEE LAUDER COMPANIES

Mode & cosmétiques

Consumer Marketing Manager

Johannesbourg, Afrique du Sud

octobre 2018 - février 2020

Led the marketing strategy for two prestige cosmetic brands.
Developed and implemented communication strategies for the launch of brands in
E-commerce and Pure-Play environment.
Defined and executed a brand re-launch strategy to newly identified target audience adapting a full funnel approach.
Maintained consistent brand presence across retail, e-retail, and owned platforms.
Developed and managed agency briefings.
Developed content strategy for paid media channels.
Performed Analysis on media campaigns and website performance.

Richemont - Richemont

Luxe

Marketing Manager

Johannesbourg, Afrique du Sud

mars 2014 - septembre 2018

Responsible for full marketing scope of three luxury watchmaking brands.
Planned and implemented all local marketing activities pertaining to digital marketing, social media, PR & influencer strategy, events and brand partnerships, in collaboration with HQ.
Launched and managed brand social media account to build local brand community.
Introduced brands to newly identified luxury consumers.
Local adaptation of international marketing strategy.
Formed local brand partnerships and leveraged existing global collaborations to drive unique
consumer experience and expansion of client base.
Conceptualised and art directed photo shoots for local content creation.
Managed A&P budget and annual business plans.

Estée Lauder Companies

Mode & cosmétiques

CRM & Online Graduate Programme

Johannesbourg, Afrique du Sud

janvier 2013 - mars 2014

Assisted Online team with community management for beauty brands' Facebook account.
Produced and published content for lifestyle blog to drive men's skincare and fragrance category.
Assisted with influencer and retailer collaborations.
Coordinated consumer review initiatives.
Performed competitor analysis.

1 recommandation externe

Formations

Certifications

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