MartineauSarah
Ma proposition de project
Préférences
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Vérifications
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Influence
MartineauSarah
Catégories
Rejoignez la communauté Malt pour découvrir le profil complet de Sarah Martineau
Déjà membre ?Me connecter
Rejoignez la communauté Malt pour découvrir le profil complet de Sarah Martineau
Déjà membre ?
Me connecter
Compétences (8)
Sarah en quelques mots
De formation scientifique, j'ai commencé ma carrière en trading algorithmique puis en conseil en stratégie orientée data. J'ai ainsi pu travailler sur des problématiques d'optimisation média, de prédiction de ventes, mais aussi de modélisation économétrique pour Axa Suisse, Direct Assurance, Renault, Air France, Look Voyages, Google France...
Mon approche ROIste me permet de vous proposer des optimisations toujours mesurables reposant sur mon expertise data.
Mon approche ROIste me permet de vous proposer des optimisations toujours mesurables reposant sur mon expertise data.
Expériences
août 2016
- Aujourd'hui
| Paris, France
High tech
Ideta
CEO
Ideta is a social ad solution augmented with conversational artificial intelligence.
Ideta recreates the experienced brick and mortar salesman online with AI.
We develop conversational agents boosting conversation rates avoiding cold starts even on mobile and messaging apps. Its expertise goes beyond NLP and aims at discovering the true buying intent of people.
Private by design, it does not implement tracking scripts and reduce page loading times, especially on mobile.
Ideta recreates the experienced brick and mortar salesman online with AI.
We develop conversational agents boosting conversation rates avoiding cold starts even on mobile and messaging apps. Its expertise goes beyond NLP and aims at discovering the true buying intent of people.
Private by design, it does not implement tracking scripts and reduce page loading times, especially on mobile.
décembre 2016
- Aujourd'hui
| Paris, France
Education & e-learning
ESSEC Business Schoool
Professeur de Business Statistics & Analytics
Business Statistics & Analytics
mars 2015
- juillet 2016
| Paris, France
High tech
Ekimetrics
Senior Consultant - Data Scientist
Brighter decisions
- Strategy
- Management
- Marketing
- Digital media (SEO, SEA, Display, etc.)
- Digital marketing (ROI focus, etc.)
- Performance metrics
- Econometrics
- Prediction and recommendation
- Modélisation du Mix marketing (MMM)
***
Ekimetrics is a consulting firm devoted to marketing strategy services. Based on innovative and unique statistical, econometrical tools, we provide operational recommendations and advices to drive marketing and media performance. We recruit talented individuals who have a strong background in both statistics and marketing consulting.
Spécialisations:
Marketing, Statistics, Big Data, CRM, Marketing Mix Modeling, Digital, Social Analytics, Strategic Consultancy, Econometrics, Data Science, Data Lake, Data Management Platform, Pricing Strategy, Attribution Modeling, Online to Store Modeling, Machine Learning
- Strategy
- Management
- Marketing
- Digital media (SEO, SEA, Display, etc.)
- Digital marketing (ROI focus, etc.)
- Performance metrics
- Econometrics
- Prediction and recommendation
- Modélisation du Mix marketing (MMM)
***
Ekimetrics is a consulting firm devoted to marketing strategy services. Based on innovative and unique statistical, econometrical tools, we provide operational recommendations and advices to drive marketing and media performance. We recruit talented individuals who have a strong background in both statistics and marketing consulting.
Spécialisations:
Marketing, Statistics, Big Data, CRM, Marketing Mix Modeling, Digital, Social Analytics, Strategic Consultancy, Econometrics, Data Science, Data Lake, Data Management Platform, Pricing Strategy, Attribution Modeling, Online to Store Modeling, Machine Learning
février 2013
- mars 2015
| Paris, France
High tech
Ekimetrics
Consultant - Data Scientist
Brighter decisions
- Marketing Mix Modeling (MMM)
- Strategy
- Marketing
- Digital media (SEO, SEA, Display, etc.)
- Digital marketing (ROI focus, etc.)
- Performance metrics
- Econometrics
- Prediction and recommendation
***
Ekimetrics is a consulting firm devoted to marketing strategy services. Based on innovative and unique statistical, econometrical tools, we provide operational recommendations and advices to drive marketing and media performance. We recruit talented individuals who have a strong background in both statistics and marketing consulting.
Spécialisations:
Marketing, Statistics, Big Data, CRM, Marketing Mix Modeling, Digital, Social Analytics, Strategic Consultancy, Econometrics, Data Science, Data Lake, Data Management Platform, Pricing Strategy, Attribution Modeling, Online to Store Modeling, Machine Learning
- Marketing Mix Modeling (MMM)
- Strategy
- Marketing
- Digital media (SEO, SEA, Display, etc.)
- Digital marketing (ROI focus, etc.)
- Performance metrics
- Econometrics
- Prediction and recommendation
***
Ekimetrics is a consulting firm devoted to marketing strategy services. Based on innovative and unique statistical, econometrical tools, we provide operational recommendations and advices to drive marketing and media performance. We recruit talented individuals who have a strong background in both statistics and marketing consulting.
Spécialisations:
Marketing, Statistics, Big Data, CRM, Marketing Mix Modeling, Digital, Social Analytics, Strategic Consultancy, Econometrics, Data Science, Data Lake, Data Management Platform, Pricing Strategy, Attribution Modeling, Online to Store Modeling, Machine Learning
janvier 2011
- février 2013
| Paris, France
High tech
In Fine Group
Quantitative Analyst - Algorithmic trading
- Research on high and low frequency trading strategies on equity and commodities
- Implementation of trading strategies (C#)
- Back testing and calibration
- Proprietary trading on a large pool of strategies
- Implementation of trading strategies (C#)
- Back testing and calibration
- Proprietary trading on a large pool of strategies
Recommandations externes
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Formations
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Langues
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