Sara B.

• • Led the first international rollout of Salesforce Marketing Cloud across 12 markets, enabling initial campaign activation in a high-end luxury environment.

• • Stabilized the platform during IP ramp-up phase, ensuring deliverability, operational continuity, and brand-level standards in a highly sensitive sector.

• • Resolved critical encoding and targeting issues impacting Japanese and Chinese markets, restoring campaign execution and safeguarding regional activation.

• • Delivered post-launch strategic assessments highlighting scalability risks, data governance gaps, and structural optimization opportunities following large-scale data propagation.

• • Defined deployment scope and structured transition framework for CRM expansion within an existing global clienteling ecosystem.

• • Analyzed and harmonized deployment constraints across Salesforce Marketing Cloud, Service Cloud, Salesforce-based clienteling applications, product personalization workflows, and complex order management processes (precious leathers & exotic skins).

• • Led cross-ecosystem alignment workshops involving Salesforce, CEGID Y2, and Magento stakeholders to assess integration models, delivery readiness, and systemic risk exposure.

• • Designed enterprise-grade CRM architectures by translating complex business use cases into scalable, secure, and future-proof marketing ecosystems.

• • Defined and governed unified B2B/B2C customer data model, ensuring customer uniqueness, cross-brand consistency, and GDPR-compliant multi-channel traceability through the implementation of a centralized preference center.

• • Contributed to large-scale ERP migration to SAP S/4HANA, overseeing marketing data integrations via Kafka/Confluent and supervising MongoDB → Google Cloud Platform → Salesforce Marketing Cloud pipelines.

• • Acted as technical and architectural reference for the SFMC–GCP–API ecosystem, ensuring implementation coherence, performance reliability, and long-term scalability.

• • Led cross-functional alignment across Marketing, IT, Data Engineering, and Legal stakeholders, structuring roadmap priorities and validating technical-functional solutions.

• • Managed and mentored a team of 3 consultants (2 Business Analysts, 1 Developer) within an Agile/Scrum framework, ensuring delivery excellence across the European scope.

• • Supported European entities in CRM adoption, embedding standards, governance frameworks, and operational best practices across multi-brand and multi-channel environments.

Marketing Automation

Advised leadership during a competitive RFP process involving the three leading marketing automation providers in the market, structuring a ROI-driven technology selection strategy.

• • Led a comprehensive qualitative and quantitative assessment of three top-tier marketing automation platforms to support executive decision-making.

• • Structured the client's participation in a formal call for tender, defining evaluation criteria aligned with long-term growth, scalability, and operational efficiency objectives.

• • Designed a ROI-driven decision framework comparing business coverage, implementation complexity, scalability potential, and total cost of ownership (BUILD vs RUN).

• • Conducted stakeholder workshops to capture complex cross-functional requirements and align transformation priorities.

• • Performed detailed "As-Is / To-Be" gap analysis to evaluate transformation impact per solution.

• • Facilitated strategic workshops and live demonstrations with each vendor to challenge assumptions and validate real-world use case feasibility.

• • Developed end-to-end implementation roadmap including governance model, change management, and operational transition planning.

• • Communicated risks, interdependencies, and financial implications to executive stakeholders to enable informed investment decisions.