Sam B

In my current role, I manage the operational activity of our trading desk, leading a team of programmatic traders, account manager and graphic designer. I oversee campaign delivery, workflow organization, and daily support to ensure smooth execution across all client activations. I accompany the team through campaign follow-up, performance analysis, and continuous upskilling to help each trader grow in expertise and autonomy. I also work closely with the sales team to support client relationships, contribute to briefs, and ensure seamless coordination from planning to delivery.

Beyond operations, I work on data collection, transformation, and structuring to feed our dashboards, reporting systems, and analytics tools. I collaborate with developers, data analysts, and data engineers to build and maintain robust data pipelines that help uncover deeper insights and improve decision-making. This also includes contributing to data visualization projects for clearer performance monitoring.

A part of my mission is to identify optimization, automation, and innovation opportunities—from exploring new programmatic technologies and tools to evaluating potential partners that can strengthen our activation capabilities and overall efficiency.

My role sits at the intersection of programmatic expertise, team leadership, data, and technology, supporting both operational excellence and strategic growth.

Global governance :Proposing and then implementing global media directions based on global media strategy Team spirit : Hands-on collaboration with brand managers and media agency to plan and activate best in class Display&Vidéo Programmatic campaigns across all markets Campaign management :Leading and overseeing Global campaigns set-up, optimization and advise team members on best practices across all markets and all brands Optimisation and innovation :Drive campaign optimization by experimenting with DCO, creatives, bidding, and audience segmentation tactics across several platforms in each part of funnel Global Deal : Collaborate with key stakeholders to identify opportunities to maximise efficiency and productivity A/B test : Apply an A/B test approach to campaign planning, content, audience strategy and media buys, whilst being consistent with the brand's identity and objectives Dashboard : Building monitoring tools, Dashboard to respond to business needs Make data-driven decisions and stay ahead in the rapidly changing media environment, by being tech-savvy for understanding and leveraging digital media, analytics tools, and other platforms. Communication : Facilitate the communIcation between RG brands, local team and the central agency team Playbook / Work closely with Digital Media Buyers to develop best practice documents on existing/new platforms making sure they are always up to date Stay up-to-date with programmatic developments, new platforms, products and tech, uncover market intelligence, and provide key insights to teams Manage day-to-day relationship, delivery and performance of our media agency Nurture strong relationships with global brand, local brand, and all media partners (agency, tech consultant..)

Portfolio: Shell, Duracell Client satisfaction: Ensure the client is highly satisfied with the digital delivery of MediaCom and that MediaCom is consistently one step ahead of the opportunities arising from the ever-changing digital media landscape. Tech &Data Strategy: Develop and implement customer first data-driven solution alongside a best practice tech platform usage Dashboarding – supporting the client in building dashboard Cookieless roadmap, test phase implementation Analytics & Measurement: Define new, more agile ways of measuring campaign effectiveness and its impact on business growth Operational Governance: Clearly defined principles around brand safety& data ethics which protect the brand and its

Graphic Design Copywriting

customers Brief and inspire local markets Create strong relationships with local markets to harness the full potential of our network. Working with Mediacom's global network to share the brilliant work and understanding how to fix any challenges that come with digital transformation. Local to global collecting centralised data across our core channels.