Salif Sall

Led the full lifecycle of the Salesforce CRM platform, driving user adoption, standardizing data entry processes, ensuring KPI accuracy, and overseeing system enhancements and ongoing administration.

Conducted in-depth analysis of sales performance and pipeline metrics to surface actionable insights for the Executive Committee and Head of Sales.

Championed consistent application of sales best practices across the organization.

Partnered with the Marketing team to refine and optimize the lead generation and qualification process.

Collaborated with the CFO to deliver precise revenue analysis and sales forecasting.

Designed and rolled out sales training programs in coordination with business unit leaders.

Sourced, deployed, and assessed the effectiveness of technology solutions supporting the sales function.

Spearheaded business growth by identifying new market opportunities, cultivating client relationships, and driving revenue. Developed targeted sales strategies, generated qualified leads, and aligned Marketing, Sales, and Product teams to deliver tailored solutions.

Built and managed a SDR teams across the United States and Europe

Project Management: Interfaced with Sr. Management to drive transformation Initiatives across the EMEA region. Strategic Planning: Participated as part of a team of professionals from Sales, Operations, Finance and Marketing to develop plans to support strategic initiatives to achieve revenue growth. Forecast / Pipeline Analytics: Assisted management with the weekly, monthly, and quarterlyforecast process and the annual budget process. Data Analytics: Analyzed and built reports of key performance indicators related to Sales Productivity, Market share, Pipeline development, Forecast accuracy, product trends, margin trends and other key metrics.

Managing (transversal) a team of 80 account managers & sales specialists in their daily activities with an annual revenue of 650M€. Leveraged Sales Process Digitalization: Implemented efficiently solution software giving sales team relevant customer's insights and efficient way to engage useful discussion with their customers and prospects during the sales cycle: equipped 50 Account Managers & Sales Specialistswith an adoption rate of 70% and a ROI of 5000% Sales Methodologies: Helped and supported sales teams to add structure on sales process, which makes it easy to identify areas where the sales process is broken or inefficient. Built dashboards and data analyses to support sales management decisions. Structured sales process by implementing a prospection tool and follow up potential leadswithin the CRM CRM Data Automation & Data Quality: Increased the accuracy and completeness of CRM data (including Opportunities and Contacts Data) by building analyses and dashboard: Increased data quality by an average of 30% and some area up to 70% which helped to increase our pipelinevs lastyear