Robyn Coles

Led product strategy and roadmap execution across web, mobile, wearables and AI-powered experiences for one of the world's most widely used location technology platforms. Key Achievements Led the launch of what3words Pro, successfully transforming the business from a free model to a recurring subscription offering. Defined the complete customer journey including value proposition, pricing strategy, paywalls, onboarding experience, free trials and retention mechanisms. Partnered directly with the CEO and senior leadership team to define quarterly objectives, investment priorities and product strategy. Owned company-wide product roadmaps across multiple engineering teams and product areas. Introduced AI-powered capabilities including voice chat, text chat and document import features across web and mobile. Spearheaded one of the company's largest cross-functional initiatives, coordinating engineering, design, growth, QA, marketing and leadership teams. Established a culture of experimentation through A/B and multivariate testing, using Mixpanel insights to guide prioritisation and product decisions. Worked closely with users, support teams and internal stakeholders to uncover pain points and identify new product opportunities. Led product development across B2B and consumer-facing mobile applications, balancing user needs with business objectives. Managed and mentored two Product Managers, helping strengthen product practices across the organisation. Collaborated with Growth teams on lifecycle engagement initiatives including push notification optimisation and in-app messaging strategies.

Product Manager for one of the UK's leading fitness subscription platforms, serving consumers through connected fitness experiences across mobile, web and wearable devices. Key Achievements Delivered new product experiences that increased workout engagement, participation and completion rates. Launched Fiit Web, contributing to a 240% increase in weekly cohort users over a two month period. Introduced advanced content filtering capabilities resulting in a 16% increase in workouts started. Delivered community-focused experiences including public group classes, increasing group class participation by 10.2%. Led development of connected fitness integrations with Assault Fitness equipment, creating seamless hardware-to-app experiences.

Partnered with marketing teams on lifecycle engagement campaigns that doubled completed workouts within two days. Worked extensively with behavioural engagement mechanisms designed to increase motivation, consistency and long-term habit formation. Conducted user-centred product discovery and prioritisation. Collaborated closely with designers, engineers, analysts and QA teams throughout the product lifecycle. Translated user insights and business goals into product requirements and delivery plans. Participated in sprint planning, roadmap development, releases and retrospectives. Leveraged analytics and customer feedback to identify opportunities for product improvement and experimentation.

Led the planning, development, and optimisation of a cloud-based product, resulting in improved compliance and positive brand impact. Collaborated with diverse teams including UX/UI designers, engineers, and data analysts to align business requirements with user needs. Managed product backlogs, drafted user stories, and oversaw digital releases, ensuring compliant and seamless end-user experiences.

Utilised analytics to provide insights and drove adoption through data-informed strategies.