À propos de Rhea
Passionate about innovation and consulting, I am a trilingual business consultant with over 15 years of experience in strategy, digital transformation, communication, and international development across Europe, the Middle East and Africa.
I support enterprises in defining strategy, creating value, accelerating growth, and expanding into new markets. I have collaborated with Deloitte, Eli Lilly Suisse, the International Trade Centre, the World Bank, ESCWA, Oxfam, and GIZ, and have led large-scale innovation projects and acceleration programs. Over the past five years, I have supported more than 500 enterprises across different sectors including healthcare, banking, technology, e-commerce, and retail.
Certified EFQM Assessor, E-commerce Advisor, and Digital and AI Strategy Advisor, I bring a blend of strategic insight, digital expertise, and operational excellence to help organizations enhance performance, build visibility, and scale impact.
Typical missions include:
- Developing and implementing digital strategies
- Developing and implementing communication plans and digital marketing strategies
- Supporting enterprises in e-commerce and export readiness
- Leading capacity-building and training programs
- Conducting EFQM organizational excellence assessments and improvement missions
- Managing donor-funded projects and impact evaluations
If you’re looking for a consultant to help your organization innovate, grow, and achieve measurable impact, let’s connect.
Anglais
Bilingue ou natif
Français
Bilingue ou natif
Arabe
Bilingue ou natif
En télétravail uniquement
Travaille majoritairement à distance
Expériences
- European Foundation for Quality Management EFQMEFQM Quality Management Advisor & AssessorCONSEIL & AUDITjuillet 2023 - Aujourd'hui (2 ans et 11 mois)Beirut, Lebanon
- Assess and optimize organizational performance using EFQM quality frameworks and the RADAR methodology to drive continuous improvement.
- Conduct in-depth evaluations and lead the EFQM certification process for organizations and enterprises.
- Guide organizations in EFQM certification readiness, delivering tailored training to enhance internal capabilities and ensure long-term excellence.
- GIZ (Deutsche Gesellschaft für Internationale Zusammenarbeit)Digital Transformation & E-Commerce Program LeaderE-COMMERCEaoût 2023 - octobre 2024 (1 an et 2 mois)Beirut, Lebanon
- Lead and mentor a team of 15 coaches, providing strategic guidance to 40 enterprises across various industries.
- Oversee outreach, recruitment, and admission processes for enterprises participating in the accelerator program.
- Develop detailed project plans, timelines, and resource allocation strategies to ensure efficient execution.
- Manage project budgets, oversee procurement processes, and supervise overall project implementation.
- Design and deliver workshops on digital strategy, marketing, e-commerce, artificial intelligence, financial modeling, export, and internationalization.
- Conduct digital and AI needs assessments to identify opportunities for enterprise growth and transformation.
- Develop financial revenue models, track enterprise KPIs, and align activities with business objectives.
- Define and monitor key performance indicators (KPIs) to measure program success and impact.
- Generate comprehensive reports on program outcomes, insights, and recommendations.
- Collaborate with donors and program stakeholders to unlock new opportunities for start-ups and enhance ecosystem engagement.
- TRI Rise ConsultingBusiness and Strategy ConsultantCONSEIL & AUDITjanvier 2022 - Aujourd'hui (4 ans et 5 mois)Beirut, LebanonMain Activities
- Write project proposals, ensure donor compliance, and manage projects from planning to delivery.
- Provide trainings, liaise with donors, and monitor project outputs and outcomes.
- Create and manage website and social media content to engage stakeholders and promote initiatives.
- Develop and implement communication strategies ensuring consistent messaging and visibility.
Project – Alfanar Venture Philanthropy (Financial Consultancy)- Strengthen the financial capacity of 35 social enterprises through tailored training, needs assessments, and fit-for-purpose models.
- Equip enterprises with forecasting tools, standardized policies, and procedures to enhance compliance and decision-making.
- Support strategic planning by co-developing operational budgets aligned with enterprise goals.
Project – Berytech Accelerator (Coaching)- Develop growth strategies, refine product-market fit, and lead financial planning.
- Support start-ups in crafting investor pitches and deliver workshops to build business and strategic skills.
- Conduct market and customer analyses to improve positioning.
Project – World Bank & IFC- Coach enterprises to enhance business and export capacities.
- Implement export readiness strategies leading to increased international transactions.
- Optimize procurement processes to reduce costs.
Project – Mercy Corps (Digital Marketing Advisory)- Develop and execute digital marketing plans to strengthen brand awareness and engagement.
- Deliver training enabling enterprises to manage campaigns and increase online sales.
Project – Oxfam & ILO- Support Social Development Centers in improving job services and operational efficiency.
- Standardize procedures, ensure best practices, and facilitate workshops to strengthen partnerships.
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Formations
- Artificial Intelligence AI Essentials for Business, CertificationHarvard Business Online School2025"AI Essentials for Business" Certification
- Strategy in the Age of Digital Disruption, CertificateINSEAD, Online Executive Education Program2022Strategy in the Age of Digital Disruption, Certificate
Certifications
- EFQM Certified AssessorEFQM (European Foundation for Quality Management)2023
- "E-commerce Advisor", CertificateITC (International Trade Centre)2022