Ă€ propos de Raphael
Tech-driven digital marketing expert blending agency & publisher expertise
• €250M+ in Agency ad-spend automated (SEA, paid social & programmatic channels)
• €150M+ in Publisher revenue generated through Video & Display formats
• 11+ Years in Digital Marketing & Programmatic Advertising (Dailymotion, Jellyfish)
Français
Bilingue ou natif
Anglais
Capacité professionnelle complète
Espagnol
Notions
Accepte de travailler sur site
Paris (jusqu’à 50 km)
Expériences
- EpicflareFoundermai 2023 - Aujourd'hui (3 ans et 1 mois)Paris, FranceAutomation & AI integration consulting for Digital Marketing.• Project Portfolio: Auto-bidding for user acquisition, generative AI “Shorts” video production, GPT integration for app analysis & comparison, etc.
- JellyfishSenior Director, Tech. & Tradingoctobre 2018 - avril 2023 (4 ans et 7 mois)Paris, FranceLed automation for SEA, paid Social & programmatic media-buying. Managed a 30-people team (PM, Devs, Traders).• Trading Operations: Designed solutions (templated setups, error-proofing scripts, etc.) that lowered trading time by -52%• Data Driven Trading: Built in-house data targeting segments & custom bidding scripts (up to +78% ROAS)• Creative Mgt.: Developed an ad-copy generator to generate creatives assets & variants (visuals, headline, body, CTA)
- DailymotionVice President, Advertisingjanvier 2014 - septembre 2018 (4 ans et 9 mois)Paris, FranceOversaw global video & display programmatic monetization. Managed a 25-people team (Ad-Ops, Data Analysts, PM).• Monetization Operations: Oversaw campaign delivery, yield mgt., inventory optimization, revenues reporting & forecasting• Ad-Tech. Roadmap: Drove partnership & technical integrations with SSP, ad-serving & header bidding solutions
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Formations
- Master of ScienceLondon School of Economics (LSE)2014Master of Science in Finance - High Merit