À propos de Quentin
Français
Bilingue ou natif
Anglais
Capacité professionnelle complète
Néerlandais
Capacité professionnelle limitée
Expériences
- hoonaMarketing DirectorSANTÉ & BIEN-ÊTREjanvier 2024 - juillet 2025 (1 an et 6 mois)Tervuren, VB, BelgiumJoined Hoona as their first marketing hire, with a mandate to build the brand from zero — no positioning, no visual identity, no digital presence. Left 18 months later with a fully operational brand, a live product offering, and a marketing stack the team could own independently.
- Defined the brand positioning and identity from the ground up, translating a complex and nuanced wellness concept into a clear, compelling market offer non-specialists could instantly grasp.
- Shaped product definition alongside the founding team, ensuring the service offering was aligned with what the target audience actually needed and expected.
- Built the full visual identity and brand messaging together with a branding agency — from naming logic and tone of voice to the design system used across all communications.
- Led the website development end-to-end, briefing and managing the agency, reviewing UX decisions, and ensuring every page reflected the brand's values and positioning.
- Researched, evaluated, and implemented the reservation and booking management tools best suited to the center's operational model.
- Produced photography and visual content for digital and print channels, maintaining a consistent and premium aesthetic across all touchpoints.
- Eclo - Exotic MushroomsCo-Founder / Marketing DirectorAGROALIMENTAIREseptembre 2017 - avril 2024 (6 ans et 7 mois)Bruxelles, BelgiqueCo-founded Eclo (formerly Le Champignon de Bruxelles) and led marketing for nearly 7 years across every stage of the company — from scrappy early days to a recognized brand in sustainable food with a network of top chefs, wholesalers, and retailers across Belgium.Brand & Digital
- Built and managed the full brand identity: visual system, photography, print materials, packaging, and digital presence — all produced in-house.
- Led SEO/SEA strategy, social media content, and PR, growing organic reach and brand awareness without an agency.
- Drove a full rebrand centered on circularity that fundamentally repositioned Eclo in how the industry perceived us — away from niche, toward mainstream sustainable food.
Growth & Partnerships- Secured and nurtured partnerships with renowned chefs and Michelin-starred restaurants, building Eclo's credibility at the top end of the food market.
- Developed and managed a B2B client base of wholesalers, restaurants, and retailers, combining relationship-building with structured account management.
Operations & HR- Set up Eclo's administrative and HR infrastructure from scratch: processes, contracts, onboarding, and team management as the company scaled.
- Recruited and managed key team members across production, sales, and communication.
Innovation- Researched new applications for mycelium beyond food — exploring material science, packaging alternatives, and circular economy use cases to identify Eclo's next growth vectors.
- Laboratoire sur l'agriculture urbaineProject manager / Vertical farmerAGROALIMENTAIREnovembre 2016 - mars 2018 (1 an et 4 mois)Greater Montreal, QC, CanadaEmbedded in one of Quebec's leading urban agriculture labs, working across digital platforms and experimental farming projects at the frontier of city-scale food production.
- Led the development of cultivetaville.ca, a Quebec-wide platform promoting urban agriculture — managed the project from brief to launch in collaboration with web agency Bon Melon.
- Redesigned the main lab website (au-lab.ca), improving UX and information architecture to better reflect the organization's scope and credibility.
- Managed all content creation and editorial animation for agriculturemontreal.com, producing regular articles, project features, and partner coverage.
- Contributed to the VERTical project — a pioneering vertical hydroponic farm installed on the rooftop of the Montréal Convention and Exhibition Center, one of the first installations of its kind in Canada.
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Formations
- Environmental Communication Urban & peri-urban agriculture Vibe CodingEnvironmental Communication Urban & peri-urban agriculture Vibe Coding
- MasterIHECS2010Master