Pirasanth Subramaniam

As a freelance UX researcher, I contributed to GoodHabitz’s market expansion by conducting user-centered research to understand and address potential users' needs and challenges.

• User Testing & Interviews: Led both moderated and unmoderated user tests and interviews through UserTesting.com, focusing on usability and concept validation for new markets.

• Research Development: Created discussion guides, usability tests, and concept tests tailored to specific market needs, supporting GoodHabitz’s strategy for market entry.

• Impact: Provided actionable insights into user preferences and pain points, helping GoodHabitz refine its product approach for diverse markets.

Client: GoodHabitz (CPR’s client)

Iad Group operates with 20,000 agents across 5 countries, driving the digital transformation of real estate and network marketing. As a Product Manager, I lead the end-to-end strategy, development, and optimization of the Real Estate CRM platform to empower agents and enhance client experiences.

Key Responsibilities & Achievements:

• Lead Product Initiatives: Managed "Leads Buyers" and Transaction Squad to support agents from lead qualification to transaction, improving workflow efficiency and success rates.

• Feature Innovation: Launched the Matching Product, aligning buyers’ criteria with iad properties, boosting the match rate from 20% to 35%, and reducing response times by 25%.

• Strategic Redesigns: Overhauled tools for buyer lead management and transaction workflows, increasing CRM usage by 30% and lead-to-project conversions from 10% to 65%.

• Cross-Border Product Deployment: Delivered transaction capabilities in Spain and Portugal and introduced rental functionalities for French agents.

• Back-Office Revamp: Migrated intranet functionalities to the Playiad CRM, enhancing workflows and improving submission processing efficiency for back-office managers.

• Agile Leadership: Spearheaded SCRUM methodologies, ensuring smooth feature delivery and successful go-to-market strategies with Sales and Marketing.

• Data-Driven Optimization: Collaborated with BI teams to monitor performance, increasing monthly active users by 20%.

Key Impact:

• Reduced property matching time to just 3 hours.

• Improved lead-to-transaction conversion by 20% YoY.

• Enhanced operational workflows for back-office managers, aligning processes with business goals.

Founded in 2007, Sport and Citizenship is Europe’s first sports-focused think tank.

Product Management Missions:

1. Impact Indicators for Sport and Sustainability

• Developed 50+ indicators linking sport with the 17 Sustainable Development Goals, reaching 5,000 stakeholders.

• KPI: Framework increased policy engagement by 25%.

Product Management for the City of Clichy:

1. Youth Engagement and Pilot Projects

• Conducted interviews with 100+ young people to understand their expectations.

• Launched pilot projects in culture, sports, and arts; gathered feedback from 500 users.

• KPI: Youth engagement in activities rose by 30% within six months.

2. Well-Being Strategy and Partnerships

• Partnered with 10 schools to boost physical and mental well-being; defined a roadmap for a 25% increase in participation.

• Collaborated with city leadership to enhance cultural access for over 3,000 users.

• KPI: Cultural engagement increased by 40%, reaching 1,200 new users.

3. Access via Pass Culture App

• Developed methodology to improve access to art, sports, and culture through the Pass Culture app.

• KPI: Boosted downloads by 2,000 in the first quarter with a 50% retention rate.

Product Discovery for Sport Heroes:

1. User Insights and Data Analysis

• Analyzed data with Sport Heroes, EDF, and Restos du Coeur; interviewed 10+ users for feature prioritization.

• KPI: Achieved a 20% increase in engagement and 15% in user satisfaction.

Strategy & User Research for Emmaüs:

1. Integration Strategy with Play International

• Interviewed 50 Emmaüs refugees to develop a sport-based integration strategy.

• KPI: 70% of participants reported improved integration; 40% engaged in regular activities.

Skills: UX Research · Data Analysis · Marketing produit · Teamwork · Project Management · Internet Explorer