Paul Gire

Conducted Technical SEO audits of the company websites to identify crawl errors or broken links that could impact SEO performance through advanced use of OnCrawl, SiteBulb and Screaming Frog. Developed, integrated and executed comprehensive SEO strategies across B2C online entertainment platforms, delivering over 80% gain in organic visibility under challenging conditions. Collaborated with web development team to ensure prioritization and proper implementation of SEO recommendations. Solved critical indexing and duplicate content issues by convincing the direction board to proceed to a massive refactoring of Hreflang, canonical and noindex tags implementation (over 100 000 pages, 7 languages and 11 localizations). Evaluated success of SEO efforts by measuring and reporting KPIs such as organic search traffic, keyword rankings, and conversions. Collaborated across departments to optimize site health and deliver actionable SEO insights.

Oversaw development and launch of a freemium web platform, leading a team through multiple project phases (including SEO, conflict management, and reporting). Outlined clear and detailed site specifications for technical teams. Coordinated with investors and tech teams to deliver high-performance sites. Monitored industry trends to identify opportunities for innovation and competitive advantage. Provided training sessions for internal teams on best practices for SEO implementation across variety of platforms.

Delivered custom SEO and web development projects, focusing on indexation, content optimization, and technical problem-solving for small and medium businesses. Built Custom-Optimized Wordpress solutions aimed at meeting clients needs while trying to achieve results beyond their expectations. Provided maintenance, SEO, and digital communication consultations to diverse SMBs.