Nelly Saad

• ● Designed a 0-to-1 digital product from concept to high-fidelity prototype, defining user journeys, information architecture, and interface design.

• ● Led website redesigns for clients, translating brand identity and market positioning into refreshed visual design and layout.

• ● Led the mobile app redesign to improve usability for users without desktop access, with a strong focus on intuitive, mobile-first experiences.

• ●Designed 6+ SaaS features, partnering with Product Managers, engineers, and researchers from discovery through delivery.

• ● Drove the UX and visual redesign of the company's B2B website, contributing to a 182K increase in unique visitors over 9 months.

• ● Designed and implemented four responsive web templates, improving the onboarding process for clients transitioning to a new provider.

• ● Upgraded existing features to meet WCAG 2.1 accessibility standards and comply with upcoming regulations.

• ● Redefined a key feature through A/B testing, resulting in a 214% increase in usage.

• ● Translated a design system from iPhone to Apple Watch, defining essential features and user flows, and validating decisions through user feedback.

• ● Conducted comprehensive UX activities including research, wireframing, prototyping, and usability testing to deliver intuitive, effective user experiences.

• ● Ran usability testing with 10+ participants, gathering insights and validating design decisions to enhance the user experience.