Description

I’m a freelance marketing strategist with 10+ years of experience in B2B SaaS, working with companies like Aircall, Tableau, DataRobot, and PayFit to drive pipeline growth and customer engagement across the EMEA region.

I specialize in go-to-market execution, leading marketing programs from strategy to rollout—whether partnering closely with revenue teams, leading partnership marketing efforts, or collaborating within integrated campaign squads.

💡 What I bring to the table:

- End-to-end campaign ownership, focused on pipeline generation and measurable ROI

- Scalable partner marketing programs that expand market reach and drive revenue

- Cross-functional alignment with Sales, Product, PMM, and Partnerships to maximize strategic impact

- A performance-driven mindset, leveraging data and KPIs to inform decisions, optimize results, and drive continuous improvement

Domaines d’expertise

Langues

Anglais
Capacité professionnelle complète
Français
Bilingue ou natif
Italien
Capacité professionnelle complète

Préférences en matière de lieu de travail

En télétravail uniquement

Travaille majoritairement à distance

Cegid
Campaign Project Manager - Advisor
EDITION DE LOGICIELS
juillet 2025 - juillet 2025
Paris, France
Short but high-impact mission driving strategic and operational alignment across two flagship initiatives: COEC 2025 (tradeshow) and the VIP Event for Customers.

• Built structured event playbooks to streamline execution and foster team clarity
• Coordinated cross-functional stakeholders (Sales, content, agencies) for seamless delivery
• Delivered strategic recommendations on narratives, assets, and activations
• Refined messaging across landing pages, emails, and creative briefs
• Formalized roles, milestones, and tracking tools (dashboards, trackers)

By the end, the stage was set, the teams were aligned, and a clear roadmap was in place, ready to carry the momentum forward
Planning stratégique Evénementiel
Payfit
Marketing Manager France
AGENCE & SSII
juillet 2024 - mai 2025 (10 mois)
Paris, France
Revamping the event strategy to shift from a focus on existing customers to lead generation and acquisition, transforming events into a key growth lever. This included realigning content and messaging to better resonate with prospects, rethinking event formats to drive higher engagement, and developing comprehensive campaign frameworks around each event.

A tailored post-event follow-up process was created and implemented in collaboration with the sales team to enhance lead nurturing and sustain momentum with prospects after each event.
Evénementiel Génération de leads Planning stratégique
Aircall
Field marketing/ Partner Marketing / Campaign Manager
TÉLÉCOMMUNICATIONS
avril 2020 - mai 2024 (4 ans et 1 mois)
Paris, France
Global Marketing Campaign Strategist - jul. 2023 - may 2024
Leading the strategy and the execution of the global integrated campaigns to build awareness, new and accelerated pipeline (retention, upsell, cross-sell) from a global to a local scale.
Creation of a GTM plan by building and managing the integrated marketing campaigns calendar from campaign themes definition to timeline schedule according to business priorities, market needs and external trends.

Team Lead - Partnership Marketing EMEA - oct. 2020 - jul. 2023
Design and execution of channel marketing plans in collaboration with partnership teams, aimed at driving pipeline growth and increasing revenue. Additionally, I developed and implemented acquisition tactics to expand our partner ecosystem, fostering engagement and loyalty among our community of over 300 partners through the partner portal, dedicated events, webinars, and incentivized programs.

Field Marketing Northern Europe - apr 2020 - sept. 2020
Developing and implementing demand gen programs for Northern Europe (Germany, UKI and Nordics) resulting in online events organization, digital ads and email campaigns.
Supervising the creation of GTM enablement assets (product videos, one-sheeter, decks…).
Field Marketing Partner Marketing Campagne marketing