Mrunali Patil

• • Managed trade marketing projects for the Essilor Experts Partnership Program across EMEA, by overseeing the performance, consolidating insights, tracking local market activations and identifying best practices to strengthen program impact.

• • Developed B2B and B2B2C marketing materials (POS, digital assets, in store assets, social media posts) for 9 markets by preparing creative briefs and coordinating closely with agencies and local teams.

• • Supported Go-to-Market strategy for new markets, by analyzing market insights and creating a roadmap for launch.

• • Planned, coordinated and monitored budgets for brand immersion events for 120+ partners, driving new customer acquisition and strengthening existing strategic partnerships.

• • Partnered with the Co-founder to build the brand from scratch, contributing to product packaging design, visual identity, and catalogue creation which boosted brand awareness by 50%.

• • Conducted and analyzed market trends and competitor analysis for skincare products to assist in brand positioning.

• • Planned and executed content calendars, creating end-to-end content for social media by producing over 20+ marketing materials monthly.

• • Supported product photo shoots and created SEO-optimized product content (descriptions, visuals and A+ content) for Amazon, Nykaa and Myntra, contributing to 300+ incremental units sold.

• • Identified and approached 10+ influencers for collaboration.

• • Hosted webinars for college students and pitched and promoted company's educational courses, leading to 50+ new course enrollments.

• • Developed marketing materials and email campaigns, contributing to 10–15% boost in sign-ups.