À propos de Miwon
Uncovering hidden behaviors in complex ecosystems (health, pharma, finance) with social science depth and business impact.
What I Do:
Qualitative Research: Ethnography, contextual interviews, and journey mapping to reveal what users can’t articulate (e.g., patient adherence gaps, financial decision-making frictions).
Strategic Translation: Turn insights into C-level reports, product roadmaps, and cross-team alignment (e.g., shaped digital communication strategy for a major energy company with 3 adopted priority axes).
Research Ops: Design scalable frameworks (e.g., participants recruitement pipelines management, tooling and upskilling management, a scalable repository for an energy client, ).
Why Trust Me?
✅ Health/Pharma Proof:
Co-founded Medicatio (HealthTech platform, 4,000+ monthly users), awarded 1st Prize at EU Datathon 2018 for open data innovation.
Patient experience research (breast cancer journeys) earned the 2021 Thesis Prize (in Korean studies)for excellence.
Regulatory expertise: Analyzed GDPR/EU directives to adapt pharma product features (e.g., pharmacovigilance compliance).
✅ Financial Services Exploration:
Mapping client behaviors in financial decisions (retail/corporate), identifying CX frictions in digital/human journeys (e.g., decision-support tool usability).
✅ Cross-Functional Impact:
Aligned 10+ senior stakeholders in luxury beauty with ethnographic insights, directly influencing their omnichannel roadmap.
Built reproducible research frameworks (e.g., trained teams to standardize processes without losing insight depth).
Outcomes I Deliver:
✔ Actionable strategies (not just data) adopted by leadership.
✔ Anthropological rigor to decode social/emotional/regulatory drivers.
✔ Bridge between research and business-aligning UX with tech/commercial goals.
✔ Sector adaptability: Deep health/pharma roots + emerging finance expertise.
Coréen
Bilingue ou natif
Français
Capacité professionnelle complète
Anglais
Capacité professionnelle complète
Accepte de travailler sur site
Montreuil (jusqu’à 10 km), Paris (jusqu’à 10 km)
Expériences
- Co-fondatrice & Chief StrategistMedicatio (HealthTech/Pharma)INDUSTRIE PHARMACEUTIQUEnovembre 2017 - janvier 2020 (2 ans et 2 mois)Paris, FranceContextA digital health platform designed to make medication information (leaflets, regulations, pharmacovigilance) accessible and user-friendly for both patients and healthcare professionals, fully compliant with EU requirements.Key MissionsPharma Ecosystem User Research:Analyzed needs of patients and healthcare professionals to design a clear, compliant information architecture (GDPR, EU medication directives).Academic Insights Integration: Applied findings from my PhD research on patient experience (South Korea) to identify critical usability and comprehension gaps in medication notices.Regulatory Watch: Monitored evolving regulations (pharmacovigilance, over-the-counter drugs) and adapted platform features to ensure ongoing compliance.ImpactScale & Reach:Grew to 4,000 monthly users across 43 regions.Award-Winning Innovation: First Prize at EU Datathon 2018 for open data innovation in healthcare.Cultural Transformation:Embedded user insights into technical decision-making, shifting the product team’s approach from tech-first to user-centric.
- Assist Digital UKCustomer Journey mappingCOMMERCE DE DÉTAILmars 2025 - juin 2025 (3 mois)Paris, FranceBusiness Challenge:A global luxury beauty brand struggled with disconnected customer data across its omnichannel strategy, hindering strategic decision-making and customer experience optimization.Solution Delivered:Led a comprehensive customer journey research project, aligning 10+ senior stakeholders by synthesizing insights from 20+ customer interviews and ethnographic studies.Developed a unified view of the customer experience, bridging gaps between online/offline touchpoints and internal data silos.Business Value Created:Delivered 3 prioritized strategic axes, adopted by C-level leadership, directly shaping the customer experience roadmap.Enabled cross-functional alignment (marketing, retail, digital), ensuring data-driven decisions and a cohesive omnichannel strategy.
- AssistDigitalFranceDirecteur d'EtudesGRANDE DISTRIBUTIONavril 2023 - décembre 2024 (1 an et 8 mois)Paris, FranceLed end-to-end UX research across sectors (energy, manufacturing, IoT, entertainment), from planning to C-level presentation.Designed interview guides, managed participant recruitment logistics, and coordinated external vendors.Mentored a 6-person research team; audited and optimized research tools, workflows, and protocols to improve ResearchOps.Delivered mixed-method research insights informing product and strategy decisions.Consulted on research process governance, participant quality criteria, and tool usage.Key projectPlastic Package Manufacturing - Regulatory Adaptation Strategy (4 months, 2023)Building Research Infrastructure in Unmapped TerritoryContext & Challenge:Led discovery research for a plastic-based packaging manufacturer facing evolving French regulatory landscapes (Loi Agec 2025 limiting the manufacture of non-recyclable plastic-based materials).My Role:Framework creationEnd-to-end ResearchPanel infrastructure & Recruitment agency managementSector Deep-DiveResearch Approach:Usage-Based Analysis: Observational studies and semi-directed interviewsStakeholder Ecosystem MappingBusiness Impact:The research identified 3 priority strategic directions and 10 actionable workstreams that shaped the company's approach to regulatory adaptation. The insights enabled leadership to shift from reactive compliance to proactive market positioning.
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Formations
- DoctoratEcole des Hautes Etudes en Sciences Sociales (EHESS)2020La formation à la recherche en sciences sociales conjuguée à l'analyse du monde des innovations médicales et des politiques publiques. •Contrat Doctoral de l’Institut National du Cancer (2013-2015). •Prix de thèse de l'Association Française pour l'Etude de la Corée (2021).
- Master en sciences sociales et santé publiqueEHESS et Université de Linköping (Suède)2011Bourse de la Commission Européenne Master Erasmus Mundus « Phoenix EM Dynamics of Health and Welfare ».
Certifications
- Becoming a UX strategistNN/g2024
- Masterclass ResearchOpsKate Towsey2025