Description

I help brands create engaging marketing campaigns by combining creativity, project management, and CRM expertise.

1️⃣ CRM Expertise

I support you in designing and implementing automated CRM journeys to optimize customer experience and engagement. Ready to identify the best touchpoints to boost your customers’ loyalty and activity? 💪

And because CRM also drives short-term business goals, I can also help you launch one-shot campaigns through emails, push notifications, and in-app messages.

2️⃣ Marketing Campaign Management

Currently working as an International Campaign Manager, I bring expertise in creating and managing high-impact 360° acquisition and activation campaigns.

✨ My approach

Combining CRM expertise, strategic thinking, and operational rigor to maximize the impact of every campaign.

Domaines d’expertise

Langues

Français
Bilingue ou natif
Anglais
Capacité professionnelle complète
Espagnol
Capacité professionnelle complète

Préférences en matière de lieu de travail

En télétravail uniquement

Travaille majoritairement à distance

DECATHLON
International Campaign & CRM Manager
DIVERTISSEMENTS & LOISIRS
avril 2023 - Aujourd'hui (3 ans et 2 mois)
Grenoble, France
As the Campaign Manager, I am responsible for ensuring the health and effectiveness of CRM campaigns and user journeys.

𝗥𝗨𝗡 – Marketing Campaigns 🚀
- Plan, execute, and monitor omnichannel campaigns (email, push, in-app) to support business objectives.
- Manage workflows, timelines, and collaboration with brand teams to ensure timely delivery.
- Track performance, report results, and optimize campaigns for maximum impact.

𝗕𝗨𝗜𝗟𝗗 – Customer Experience & Automations ⚙️
- Design and implement automated user journeys to engage, retain, and reactivate users at relevant touchpoints.
- Conduct research, A/B tests, and other experiments to continuously improve user experience and communication effectiveness.
- Analyze journey performance to derive insights and inform strategic recommendations.

✨ My secret ingredient: always lead projects with creativity 😊

🌍 After 2 years as a CRM Campaign Manager, I’ve evolved towards an international scope: as the app expands beyond France, I support its international growth by managing campaigns and marketing activations in newly launched countries. I work closely with the Product Marketing Manager to adapt strategies to local markets while ensuring global consistency.
Email marketing Salesforce Marketing Cloud Workflow automation Customer Experience CRM
Mathon.fr
Chef de projet Marketing Brand
septembre 2022 - avril 2023 (7 mois)
Grenoble, France
In my daily work, I actively contributed to strengthening Mathon’s brand awareness. 🎯✨

CONTENT MARKETING

Implement the social media strategy and brand activations

Manage the editorial calendar across all channels

Analyze social media performance (paid and organic)

Oversee the creation of original brand content within the culinary universe

Write articles and social media posts

INFLUENCE STRATEGY

Support the smooth execution of the macro-influencer program in collaboration with an influencer agency

Track influencer performance using Stellar and Eulerian

Identify collaboration opportunities and develop micro-influencer initiatives
Deloitte
Employer Branding Manager
mars 2022 - août 2022 (5 mois)
Paris, France
Develop the visibility, brand image, and offering of Deloitte across the website and social media, in line with the commercial and marketing strategy.