À propos de Mayank
- Paid Acquisition Strategy & Execution: Auditing, launching, & scaling high-ROI campaigns across Meta Ads, Google Ads (Search, PMax, YouTube), and LinkedIn.
- CRM & Marketing Automation: Designing & implementing complex lead-nurturing workflows in HubSpot and Salesforce to improve pipeline velocity and retention.
- Go-To-Market (GTM) Expansion: Formulating localization and digital strategies for brands expanding into the UK, EU, or US markets.
- Data, Analytics & AI: Building custom reporting dashboards (Looker Studio, Power BI) and integrating Generative AI tools to reduce manual reporting and optimize campaign creatives.
Anglais
Bilingue ou natif
Français
Capacité professionnelle limitée
Hindi
Bilingue ou natif
Expériences
- RD Global IncAssociate Marketing ManagerDROITmars 2024 - Aujourd'hui (2 ans et 3 mois)IndiaOwn end-to-end CRM and marketing automation strategies for B2B SaaS clients, primarily using HubSpot and Salesforce. Implemented automated lead-nurturing workflows that improved pipeline efficiency by 30% and boosted email engagement by 25%. Manage and mentor a team of 3 marketers and designers, aligning marketing activities with sales goals. Leverage Generative AI tools (ChatGPT, Gemini, Perplexity) for content generation and campaign analysis, reducing manual effort by 30%.
- Roima Intelligence Oy.Group Digital Marketing SpecialistLOGISTIQUE & SUPPLY CHAINfévrier 2023 - mars 2024 (1 an et 1 mois)SwedenDeveloped and executed 360° brand activation campaigns for B2B audiences across digital and offline channels. Led D2C brand growth initiatives, optimizing customer acquisition and retention through data driven CRM strategies. Managed cross-functional collaboration with international product and sales teams to enhance brand positioning. Spearheaded customer journey optimizations that improved conversion rates and user experience.
- V.S CompagnieDigital Marketing Consultant & E-commerce ManagerE-COMMERCEseptembre 2021 - septembre 2022 (1 an)Paris, FranceLed the e-commerce and brand expansion into 8 new EU markets, achieving a 430% revenue increase (€500K+ in annual revenue) in five months through localized GTM strategies. Drove customer acquisition from 76 to over 1,465 in six months through targeted D2C campaigns. Managed a team of 5, overseeing all aspects of e-commerce operations, including product listings, promotional campaigns, and inventory management. Implemented and managed comprehensive SEO/SEM and paid media strategies that significantly improved brand visibility and engagement.
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Formations
- Master's in International ManagementAudencia Business School2020Master's in International Management
- Bachelors of TechnologySRM Institute of Science and Technology2015Bachelors of Technology