Matthieu Bare

• - Creation and development of an independent photography and visual content brand

• - Production of sports photo series (surf, kitesurf), cultural and street photography

• - Client projects across fashion, craftsmanship (bakery), and apparel brands

• - End-to-end business management: branding, prospecting, client relationships, quotations and invoicing

• - Customer behavior analysis

• - Campaign performance analysis

• - Design and implementation of A/B tests using Adobe Target

• - Creation of tracking plans to collect data across websites and apps: from tracking design to QA and post-implementation validation

• - Data extraction and analysis of e-commerce journeys using Google Analytics 4

• - Configuration and management of Tag Management Systems (Google Tag Manager)

• - Presentation of insights and marketing recommendations to clients

• - Design and development of performance dashboards for offers and user journeys using Looker Studio and Power BI

● Responsible for measurement and performance analysis across websites and applications:

Analysis of user journeys and navigation behavior, and reporting on media campaign performance across digital platforms

Delivery of performance reviews and automated reporting to internal teams

Primary point of contact for tracking and tagging strategy:

Design and implementation of tracking plans, definition of success KPIs, and collaboration with developers during QA to ensure data accuracy and reliability

GDPR compliance and cookie consent management:

Contribution to the implementation of cookie consent banners, including design recommendations aligned with brand guidelines and measurement of impact on acceptance rates

Design and delivery of automated dashboards using Power BI and Google Data Studio:

Collection of dashboard requirements, alignment with brand guidelines, and data validation

Upskilling teams in web analytics:

Supporting team capability building through dedicated workshops and training sessions on digital analytics tools (Google Analytics)