Ă€ propos de Mathilde
Français
Bilingue ou natif
Anglais
Bilingue ou natif
Espagnol
Capacité professionnelle limitée
Expériences
- Bollé BrandsSenior B2B E-commerce ManagerSPORTavril 2019 - octobre 2022 (3 ans et 6 mois)Lyon, FranceContexte International les sites ont été lancé en Europe, Asie et USA.Lancement d'un site durant le Covid.Organiser et planifier le lancement des sites B2B pour les marques Bollé, Cébé, Serengeti, SPY et Bollé Safety.Définition de la Product Roadmap.Création et Priorisation du product backlog.Coordination et gestion des développeurs.Rédaction de spécifications fonctionnelles.Reporting & animation des réunions.Suivi des objectifs d'acquisition client.Création et suivi du plan de recettes des projets.Intégration avec le nouvel ERP.Design et UX.Emailings.
- ApiduraDigital Marketing and Ecommerce ManagerSPORTseptembre 2017 - décembre 2018 (1 an et 3 mois)London, UKBuilt from a passion for adventure, cycling and the outdoors; Apidura produces ultra-light rackless packing systems to enable cyclists to travel farther, faster and more comfortably.Management of Apidura Website Redesign and re-platform Project.Management of the Product Vision and Roadmap.Priorisation of the product backlog.Daily Stand Up.Launch of Apidura B2B website.SEO Optimisation of Apidura.com.Monitor and analyse B2C performances.Definition of business objectives and KPIs.Email Marketing - oversee the process of Apidura Newsletter.Team and Project Management. Working under deadlines and under budget
- MUSTOEcommerce ExecutiveSPORTjuin 2015 - septembre 2017 (2 ans et 3 mois)London, UK• Website testing and analysis across different sites and devices to improve UX.• Create, upload and build new content on the Salesforce Ecommerce platform (previously demandware).• Building and testing of new marketing campaigns.• Manage 3rd party Translation agency. Ensure the quality of translations.• Lead the UGC strategy and manage the 3rd party Ratings & Reviews agency (BazaarVoice). Working closely with the design and product development teams, customer service and ecommerce teams to make sure customers feedback is implemented as soon as possible in order to always provide the best user experience.• Liaise and support internal Photography Studio to ensure correct priorities.• Manage the flow and process of uploading products to the website and launching new seasons.• Management of Ecommerce Assistant• Troubleshoot and fix any order issues• First point of call for Customer Services for any customer facing issues.
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Formations
- Master's degree in International Marketing and Virtual ManagementIDRAC business school2014Master's degree in International Marketing and Virtual Management
- Strategic Marketing, Brand Management and Event ManagementJohnson and Wales University2012Strategic Marketing, Brand Management and Event Management