À propos de Mathilde
Bâtir des marques fortes grâce à un storytelling et un univers visuel inspirant et des contenus engageants est ma passion !
Ex chef de produit dans l’univers des cosmétiques au sein de grands groupes et de petites entreprises et experte en branding, je suis à vos côtés pour répondre à vos problématiques dans le respect des exigences esthétiques !
Mes atouts ? Grande sensibilité produit, sens de la qualité élevé et souci du détail.
Français
Bilingue ou natif
Anglais
Capacité professionnelle complète
En télétravail uniquement
Travaille majoritairement à distance
Expériences
- ️BonheurMarketing ManagerSANTÉ & BIEN-ÊTREjanvier 2020 - novembre 2022 (2 ans et 11 mois)Bordeaux, FrancePosition summary : manage existing SKUs (formula renovations, repack) and extend ️bonheur footprint to new categories by developing innovative products to ensure continued growth for the brand. STRATEGY
- Collect and synthesize market data on new categories of interest (consumer behaviour, market segmentation and growth trends, competitor positioning…) to generate insights.
- Creation of the brand platform / Defining brand positioning
- Benchmarks markets, launchs and innovations in the beauty field with a global approach
- Conduct extensive market research to decode consumer insights, identify trends and propose strategies / new product-categories developments. Incorporation of consumer insights to create meaningful and innovative products, in alignment with business needs and brand equity. BRAND CONTENT
- Participation in editorial strategy and Social Media (monitoring, brainstorming)
- Manage the entire product portfolio (all product categories): skincare, food supplement, perfumes, new product categories currently in development.
- Define and ensure the product launch calendar and communicate timelines and specifications to relevant internal teams.
- Creating product sheet, press release, newsletters
- Promote the company's values : clean beauty, wellness, passion PRODUCT DEVELOPMENT
- Brief and follow-up of all product development/360 stakeholders (labs, packaging, AD, PR, merchandising, digital, training, etc.)
- Oversee and lead end-to-end project launches (concept, formula, packaging, artwork, claims, launch strategy
- Labs sourcing OPERATIONAL MARKETING
- Projects follow-up with external providers : designers, creative agencies, photographs and other suppliers
- Creation of marketing tools for the sales force DIGITAL / COMMUNICATION
- Supervision of the social media / digital strategy Key competencies : Entrepreneurial Empowerment - GRIT - Flexibility and multi-tasks / many "hats" in a Strat-up environment - Skincare expertise - SEO
- GROUPE PANTHERTrade Marketing & Sell Out ManagerSANTÉ & BIEN-ÊTREoctobre 2015 - décembre 2019 (4 ans et 2 mois)Bordeaux, FrancePosition summary : Contribute to the implementation of Arnaud Paris brand in French TOP pharmacy and develop the operational marketing plans and programs OPERATIONAL MARKETING
- Development and follow-up of trade marketing plan (network of about 100 pharmacies).
- Sales analysis (Sell in / Sell out) and development of recommendations to boost sales. Design reports.
- Establishment of visibility in collaboration with providers (coverings, POS, ads).
- Trade budget management (about 100K per year) + P&L per POS MARKETING DEVELOPMENT
- Collaboration with the Marketing team to create limited editions and offers.
- Contribution to the rebranding SALES MANAGEMENT
- Management and optimization of commercial activities - challenges - sales team management (5 junior in professional training contract + 33 freelancers) Key competencies : Budget management - Capacity of analysis, Data-driven mindset with a focus on quality and optimization - Autonomy - Experience managing, coaching, and leading a sales team - Sharp sense of priorities.
- HermèsSales Advisorjanvier 2015 - janvier 2018 (3 ans)14 Rue François de Sourdis, 33000 Bordeaux, FranceSALES PERFORMANCE
- Preserve customer service standards - ensuring the highest level of customer service throughout the store and handle client enquiries.
- Assist in assigning and monitoring sales goals of permanent Sales Associates.
- Represent the Maison Hermès
- Participation in regular store meetings to discuss performance, sales training, product knowledge. MERCHANDISING
- Participate in the preparation of merchandise displays and presentations according to company guidelines > Team reinforcement Christmas missions Key competencies : Results driven - Luxury Sensivity - Empathetic and kind, strong sense of customer service - Strong interpersonal skills to integrate the permanent sales team and great team player - Attention to details (merchandising)
Recommandations
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Formations
- Master of International BusinessKEDGE Business School2015Master's degree, International Business
- Foreign Exchange, International Business, MarketingSingapore Management University2013Foreign Exchange, International Business, Marketing
Certifications
- B LEADERB CORP2023