Marion Ehly

As the Head of Analytics for Process Solutions at Merck Life Science, overseeing a $4 million annual revenue portfolio, I lead a global team of senior business analysts dedicated to delivering strategic insights that support business operations and inform leadership decisions. By implementing robust reporting and analytics frameworks, we ensure data security and provide accurate, real-time information, driving scalable global solutions that create significant value for the company, its leadership, and investors. I specialize in:

• • Delivering actionable insights that empower leadership teams to make informed decisions, resulting in measurable improvements in operational efficiency.

• • Optimizing sales team efficiency and commercial performance through data-driven strategies that enhance productivity and drive revenue growth.

Technical premium modelling, pricing and competitive market analysis using GLM. Provide inputs on the various impacts & results of pricing strategy

Retail & Category Analytics: Leveraged Woolworths’ "Customer DNA" datasets to optimize category performance, identifying $XM in growth opportunities by analyzing product incrementality and price elasticity. This involved redesigning ranging strategies for FMCG clients by identifying "star" SKUs and reducing "spend leakage" to competitors through granular basket-level analysis.

Marketing Mix Modelling (MMM) & Attribution: Developed sophisticated econometric models to quantify the incremental sales uplift across multi-channel media spend (TV, Social, OOH). By correlating de-identified transaction data with media exposure, I moved clients from vanity digital metrics to Closed-Loop Attribution, resulting in an average 15-20% improvement in marketing ROAS (Return on Ad Spend).

Customer Behavior & Banking Insights: Utilized CommBank iQ transaction data to build predictive segmentation models based on consumer lifestage triggers and wallet share. Engineered features to detect "Key Life Events" (e.g., first-home buying or shifting loyalty), enabling banking and retail clients to deploy hyper-personalized engagement strategies that increased customer retention and cross-sell conversion.