À propos de Marion
🚀 Directrice Marketing & Customer Experience
Français
Bilingue ou natif
Anglais
Bilingue ou natif
Espagnol
Capacité professionnelle limitée
Expériences
- ZaionGlobal Head of MarketingEDITION DE LOGICIELSmai 2021 - janvier 2023 (1 an et 8 mois)Paris, Franceo Create and manage the business acquisition strategy to generate MQL andcreate a strong pipeline:- Content strategy and copy writing (Landing Pages, Use cases, SuccessStories, eBooks per verticals and market trends, videos...)- Inbound & outbound marketing campaigns- Define the event budget & strategy for prospects & clients- SEA strategy- Create & follow up the acquisition KPIs. Manage Salesforce (CRM) andPardot (Marketing Automation) set up- Client marketing (product adoption, product releases, retention and upsellstrategy)o Brand awareness:- Product marketing: create and package products and solutions for clients andprospects- Define the new brand identity (graphical & editorial guidelines, website)- Press releases writing and sharing- SEO & content strategy- Social media activation
- SelligentClient Marketing Director, EuropeEDITION DE LOGICIELSavril 2019 - novembre 2020 (1 an et 8 mois)Paris, Franceo Define the European Client Marketing strategy and of the associate budget toexecute the plano Manage the project of a web Client portal to offer a fully personalizedexperience with AI technology for marketing contents & recommendations,integration & connection of 7 different IT systems to give a view on their platformusage vs. their contract, to access their platform, e-learning courses and invoicesstatus (from the specs & RFP to the development and deliverable)o Project management & organization of all the client’s events fromMasterclasses to global eventso Drive the European Selligent Awards to gather business cases for Sales andClient Success teams enablemento Create clients & partner newsletters and automated lifecycle communicationsto inspire more than 450 accounts in 6 languages and drive awareness of newproducts and services.
- SelligentCustomer Success ManagerEDITION DE LOGICIELSjanvier 2016 - mars 2019 (3 ans et 3 mois)Paris, Franceo Retain, grow and develop a portfolio of +3.5 million euros and 40 keyaccountso Understand usage of the Selligent platform to advise clients on theirmarketing automation strategy and increase engagement by developing contextualmessages based on consumers’ journeys.o Be the main POC for new clients’ platform set up and technical projects (i.e.,translate the functional needs to the development team)o Lead the collaboration with Product Management team to create productsbased on customers’ feedbacko Gather client needs through focus group animation, write functionalspecifications, review & test the developmentso Manage the 23 CSM’s on their customer marketing projects
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Formations
- IN SALES AND MARKETING TECHNICSValenciennes University2002IN SALES AND MARKETING TECHNICS