Description

I help companies launch and grow products through clear positioning, go-to-market strategy, and hands-on campaign execution.

I’ve worked across global organisations like Samsung and Bain & Company, delivering multi-channel campaigns and product marketing initiatives across European and international markets. My work has driven measurable results, including increased product adoption, higher engagement, and more efficient acquisition.

I combine strategic thinking with execution, meaning I don’t just define the plan — I help bring it to life across channels like CRM, LinkedIn, paid media, and landing pages.

I can support you with:

• Go-to-market strategy & product launches

• Product positioning & differentiation

• Campaign strategy & execution (B2B & B2C)

• Growth & performance optimisation

If you’re looking for someone who can both think strategically and execute effectively, I’d be happy to help.

Domaines d’expertise

Langues

Anglais
Bilingue ou natif
Espagnol
Bilingue ou natif

Préférences en matière de lieu de travail

En télétravail uniquement

Travaille majoritairement à distance

BAIN & COMPANY (ES)
GLOBAL MARKETING SPECIALIST
CONSEIL & AUDIT
mai 2025 - Aujourd'hui (1 an et 3 mois)
Madrid, Spain
• Orchestrate go-to-market (GTM) strategies for flagship thought leadership, driving engagement across priority accounts.
• Execute targeted B2B marketing campaigns in collaboration with commercial teams, focused on conversion and account engagement.
• Leverage multi-channel tactics (email, LinkedIn Ads, organic social, landing pages) to support pipeline development.
• Manage end-to-end delivery of events and webinars to maximise audience reach and client interaction.
• Maintain and optimise CRM data to enable audience segmentation, performance tracking, and campaign effectiveness.
Stratégie Go-to-Market (GTM) LinkedIn Marketing Content marketing Marketing Product Marketing
Samsung Electronics
GLOBAL MARKETING MANAGER
HIGH TECH
août 2023 - août 2024 (1 an)
London, UK
• Orchestrated cross-functional collaboration to deliver timely product updates and impactful marketing campaigns for four key global services, enhancing market presence and consistency.
• Optimised global operations by streamlining processes, leading training sessions for strategic subsidiaries, and partnering with senior management on go-to-market (GTM) strategies.
• Spearheaded quarterly product updates and marketing initiatives, leveraging market research and client feedback to drive service engagement and address emerging needs.
• Managed and led an international product operations team, ensuring effective collaboration and execution of global product strategies.
• Directed product performance and PPC reporting.
Stratégie Go-to-Market (GTM) Product Marketing Email marketing Content marketing Analyse des données marketing
Samsung Electronics
MARKETING COORDINATOR
HIGH TECH
mai 2022 - août 2023 (1 an et 3 mois)
London, UK
• Headed the department’s marketing operations, planning and managing advertising campaigns and creating efficient processes for campaign performance optimisation and reporting.
• Designed the product marketing strategy for European markets, increasing the service’s presence in
the markets and strategically managing internal stakeholders.
• Launched paid media campaigns across Europe, communicating results to key stakeholders.
• Developed creative assets for mobile and TV services using Adobe Creative Suite, as well as synergised with our creative agency to create video and image content.
• Managed content partners, running marketing campaigns across paid and organic media.
Product Marketing Marketing digital Analyse des données marketing Content marketing