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Lisa H.LH

Lisa H.

Ecommerce | Shopify Expert | Ads | Growth 🇫🇷🇬🇧

800 €/jour
Amsterdam, NL
8-15 ans

Délai de réponse moyen : 1h

À propos de Lisa

With over twelve years of expertise in E-commerce, Shopify and Paid Ads, I have led digital growth for iconic brands. Most recently, I served as Head of Ecommerce at extreme cashmere, Head of Performance Marketing at Gisou, and Head of Digital at Polène. My core strengths lie in full-funnel e-commerce management, strategic partnerships, and team leadership.

During my tenure at extreme cashmere, I drove a 98% increase in B2C sales in less than six months compared to 2024. At Polène Paris, I spearheaded e-commerce growth for four years, managing Shopify platforms and global ad campaigns to achieve a consistent annual growth rate of over 105%. I also successfully expanded the brand’s global footprint, with a specific focus on penetrating the Chinese market through strategic international partnerships.
  • Français

    Bilingue ou natif

  • Anglais

    Bilingue ou natif

  • Espagnol

    Capacité professionnelle limitée

En télétravail uniquement
Travaille majoritairement à distance

Expériences

  • Freelance
    Fractional Head of Digital/Ecommerce
    E-COMMERCE
    janvier 2026 - Aujourd'hui (7 mois)
    Amsterdam, Pays-Bas
    Clients: seasonly.fr, Belly Media (shop.belly-media.com), La Tête Dans Les Nuages (ltdln.com)
    - Strategic advisory: defining long-term growth roadmaps, P&L management, omnichannel expansion, and digital transformation strategies
    - Growth audits: identifying friction points in the customer journey and conversion funnels
    - Interim leadership: providing fractional Head of Ecommerce services for SMEs and scale-ups
    - Platform strategy: optimizing ecosystems for international markets
    Shopify e-merchandising Growth hacking Meta Ads
  • extreme cashmere
    Head of Ecommerce
    E-COMMERCE
    août 2025 - Aujourd'hui (1 an)
    Amsterdam, Pays-Bas
    📈 Leading the international e-commerce and acquisition strategy for extreme cashmere via multiple channels: Paid social, SEM, CRM via Klaviyo.

    👩🏻‍💻 Driving extreme cashmere's Shopify sites growth (B2C & B2B e-merchandising, POS, traffic analysis, logistics, UX, product catalogue, payment methods, etc.) and their constant optimisations. Doubling sales YOY.

    🔑 Developing the brand outreach internationally: flagship opening in NYC, multiple warehousing, partnerships (Klarna, etc.)

    📊 Analysing performance and identifying improvements and opportunities to support the brand's digital growth.

    👯‍♀️ Managing a team of 2 people.
    Shopify Paid Social & Search E-commerce
  • Gisou by Negin Mirsalehi
    Head of Performance Marketing
    GRANDE DISTRIBUTION
    octobre 2024 - août 2025 (10 mois)
    Amsterdam, Netherlands
    👩🏻‍💻 Leading and deploying a global "full-funnel" B2C strategy, bridging the gap between Direct-to-Consumer (DTC) and trade marketing.

    📊 Accelerating DTC growth (website, social commerce, Amazon) through international Search (Google, Bing), Social (Meta, TikTok, Pinterest), Programmatic (DV360), and Affiliate (Impact, Brandbassador) campaigns.

    📈 Overseeing paid media campaigns for Gisou’s retail partners (Sephora, Mecca, etc.).

    🔑 Optimizing OPEX, forecasting, and global budget attribution to maximize efficiency.

    👯‍♀️ Managing a team of two and directing operations and data analysis in collaboration with multiple partner agencies.
    Shopify E-commerce Paid Social & Search Management d'équipe

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Formations

  • MBA MARKETING, COMMUNICATION & INNOVATION #MBAMCI
    Institut Léonard De Vinci
    2014
  • BBA MARKETING INTERNATIONAL
    OMNES (Anciennement Ecole de Commerce Européenne)
    2013

Compétences

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