Description

Hi, I'm Lipika. I am a product marketer who sits at the sweet spot where marketing meets technology. I bring 3+ years of experience across product marketing and consulting, where I’ve built expertise in market analysis, go-to-market strategy, sales enablement, and crafting clear, customer-focused value propositions. I help translate complex, technical products into simple, compelling stories that help customers understand not just what a product does, but what value it brings.

Domaines d’expertise

Langues

Anglais
Bilingue ou natif
Français
Notions

Préférences en matière de lieu de travail

Accepte de travailler sur site

Paris (jusqu’à 50 km)

Worldline
Product Marketing & Strategy
BANQUE & ASSURANCES
août 2023 - septembre 2025 (2 ans et 1 mois)
Paris, France
Developed go-to-market and monetization strategies for value-added services by mapping merchant needs and analyzing market trends to identify growth opportunities and support revenue diversification.
Led product marketing for a Tier-1 launch of SmartPOS, built product positioning and solution briefs while running weekly cross-functional syncs to track KPIs and ensure on-time launch delivery.
Defined ICPs, buyer personas, and customer journeys across 5+ target verticals, aligning product narratives and messaging frameworks to improve campaign messaging and targeting.
Partnered cross-functionally with Product, Sales, and Marketing teams to plan product launch and run GTM campaigns for new Android terminals, driving a 20–30% uplift in terminal adoption within 90 days post-launch.
Conducted competitor analysis for Tap on Mobile in the European market to identify differentiation opportunities and developed value propositions, sales decks, one-pagers, and sales enablement toolkit adopted by commercial teams.
Initiated and built an AI-powered Product Marketing Agent to simplify workflow and accelerate content development.
Product Marketing Storytelling Go-to-market Strategy Sales Enablement Market analysis
Deloitte
Consultant – Cybersecurity Risk
CONSEIL & AUDIT
février 2021 - juin 2022 (1 an et 4 mois)
Gurgaon, Inde
Acted as primary coordination lead between technical teams, external vendors, and client stakeholders to deliver smooth deployment of cybersecurity and operational risk solution for a large industrial client.
Managed Tenable OT tool to identify vulnerabilities and mitigate risks, reducing potential exposure by 30%.
Led a team of four to successfully upgrade new plant sites and deploy an alert mailing solution across seven facilities.
Prepared and presented monthly executive-facing reports to the client leadership, highlighting risks addressed and deployment progress, resulting in high client satisfaction.
Slingshot
Brand & Content Marketing (Freelancer)
novembre 2020 - février 2021 (3 mois)
Contributed to the long-term brand strategy (positioning, communication, and activation), increasing brand awareness.
Developed a 360 ̊ marketing plan, created engagement programmes, and deployed digital and social media strategies.
Managed the media planning, visual conception & budgetary control of digital marketing.