Leina Aftis

MARKETING MANAGER - Middle East (Local Markets & Travel Retail) TRADE & EVENTS

• Building and implementation of marketing plans at local level in line with central marketing guidelines

• Define and implement trade marketing activities

• Develop and share tools tailored to market specificities whilst maintaining the regional marketing strategy

• Events & RP : in charge of regional RP, organization of local events, institutional events with Hermes in-house perfumer, press meetings, bloggers event in store, regional seminar STRATEGY & REPORTING

• Define local marketing launch plans and propose actions to reach objectives

• Build and contribute to pre and post event reports

• Competition analysis and interpretation of results along with recommendations of best practices

• Build launch report and sell out analysis BUDGET

• Support General Manager in monitoring local support budget

• Close follow up of marketing and Capex budget per market

• Analyze profitability of marketing activities DIGITAL & MEDIA

• Build digital and media strategy per market VISUAL MERCHANDISING & CAPEX

• VM : Define and create Visual Merchandising guidelines for each distribution channel

• Capex : management of new personalised counters production and implementation, in charge of merchandising projects Skills gained: international marketing strategy, business analysis, can-do attitude, attention to detail, organization, public speaking, adaptability,strong relationship skills

• 360 Marketing Plan: implementation and follow up of trade marketing plan within agents and retailers • Events organization: retailer strategy meetings, training sessions, Dubai Mall star atrium podiums, blogger animations in store, beauty photoshoots, events with Givenchy Fashion

• E-commerce & Digital management: retailers social media visibility, Givenchy social media management, blogger campaigns, briefs to agencies for in store and mall podium animation and social media content creation

• Reports & Analysis: competition analysis, market visits, launch reports, performance analysis, sell-out scorecard, key learnings/recommendation to the brand Skills gained: passionate in driving for results, capability to deal with ambiguity, creativity, analytical skills, brand portfolio management, think out the box, team building