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Laurent GrilleauLG

Laurent Grilleau

Sales and Marketing Business Manager

900 €/jour
Geneva, CH
15 ans et +

Délai de réponse moyen : 1h

À propos de Laurent

En tant que Business Manager, je conçois, pilote et déploie des programmes de transformation stratégique à fort impact, en exploitant les leviers de l’innovation numérique et de l’intelligence artificielle pour générer une valeur tangible et maximiser la performance financière de l’entreprise.
  • Français

    Bilingue ou natif

  • Anglais

    Capacité professionnelle complète

  • Espagnol

    Notions

  • Allemand

    Notions

Accepte de travailler sur site
Geneva (jusqu’à 50 km)

Expériences

  • TheOdyss.AI AG
    Consultant
    CONSEIL & AUDIT
    juin 2023 - Aujourd'hui (3 ans)
    Zurich, Suisse
    In charge of GenAI Transformation Roadmap & Adoption Strategy for new healthcare
    account.
    Working on: AI strategy for Omnichannel personalized content creation & management
    initiative.
    AI-enabled content management & distribution: integrate AI with SharePoint, Teams, or
    internal DAMs to enable semantic search across documents and videos, with access￾rights control for sensitive or partner-specific assets.
    Omnichannel AI generated content AI Content management
  • IRhythm, Medical Device Int HQ,
    Senior Manager International Business Development & Omnichannel
    SECTEUR MÉDICAL
    juin 2022 - juin 2023 (1 an)
    Switzerland
    Oversee French speaking countries business development and devise Omnichannel Strategy for International markets. Monitor execution and continuously tracks to improve performance across every channel. Build and maintain professional relationships with clients, employees, and stakeholders.
    • Steered marketing automation platform, such as Hubspot integration with Sales force.com deployment.
    • Developed French and Swiss go to market Strategy and first partnership with key medical centres (6).
  • Medtronic, Medical Device, EMEA HQ,
    Go-to-Market and Digital Transformation Consultant
    SECTEUR MÉDICAL
    juin 2021 - juin 2022 (1 an)
    Switzerland
    Served as in charge of co-ordinating Medtronic BUs defining Go-to-Market and Omni channel strategy, including Cranial and Spinal BU digital strategy.
    • Successfully devised and implemented business unit digital marketing strategy.
    • Coached and trained digital marketing team on key policies and procedures across EMEA.
    Go To Market Omnicanale Strategy Demand generation Funnel Management Remote Sales team Management

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Formations

  • DESS/MBA
    IAE Poitiers University
    1997
    DESS/MBA
  • Master's Degree
    Poitiers University
    1991
    Master's Degree

Certifications

  • Inspired Leadership
    Case Western Reserve University
    2020

Compétences

Catégories