À propos de Laurent
Anglais
Bilingue ou natif
Français
Bilingue ou natif
Allemand
Capacité professionnelle complète
Expériences
- PUBLICIS GROUPUX/UI Designermai 2022 - juillet 2025 (3 ans et 2 mois)Brussels, Belgique
Context
UX/UI Designer within the Publicis Group in Belgium, also acting as designer for Publicis Netherlands, working on internal products, campaign platforms, and large-scale digital projects for international brands and public institutions.Keywords: UX/UI Design, Design Systems, Wireframing, Prototyping, UX Testing, Digital Art Direction, International ProjectsMajor clients: Côte d’Or • Visa • Belfius BesixRED • Zimmo, Inami • Carrefour • Publicis Group (internal product)Key tasks & responsibilities- Led the complete redesign of an internal production timesheet tool as Product Designer, including user interviews, stakeholder workshops, user profiles, journeys, and validated wireframes, ensuring technical feasibility with developers.
- Designed high-fidelity UI and interactive prototypes to detect and resolve UX inconsistencies, integrating workflows with FileMaker Pro systems.
- Created, documented, and delivered robust, scalable design systems for internal tools and client projects, ensuring visual and functional consistency across platforms and campaigns.
- Designed websites for international brands and governmental institutions, taking full ownership of concept, UX, UI, and digital art direction.
- Developed multiple campaign landing pages and contest platforms, including UX flows, wireframes, UI design, end-to-end user journeys, and client-side beta testing (e.g., Carrefour app).
- Collaborated with creative teams on campaign-driven digital experiences, maintaining high standards of usability and visual quality.
Deliverables- UX research insights and documentation.
- User flows, wireframes, and functional specifications.
- Scalable design systems and UI libraries.
- High-fidelity UI designs and interactive prototypes.
- Internal product interfaces and tools.
- Campaign landing pages, contest platforms, and websites.
- Mikado Publicis Group AgencyUX/UI Designer – Web & Mobile Productsaoût 2019 - avril 2022 (2 ans et 8 mois)Luxembourg, Luxembourg
Context
UX/UI designer focused on web and mobile product design, working closely with developers to deliver user-centered digital experiences across websites, mobile applications, and campaign platforms.Keywords: UX/UI Design, Web Design, Mobile App Design, User-Centered Design, Wireframing, Prototyping, UX Research, Design Systems, Developer Collaboration, Digital Art DirectionMajor clients: BIL Bank · ESCH22 Cultural Center · Proxideal · Payconiq · Orange · BNPKey tasks & responsibilities- Designed websites, mobile applications, and digital interfaces from concept to final delivery.
- Led UX/UI design efforts on selected projects, acting as UX/UI design lead.
- Worked closely with developers to ensure feasibility, consistency, and optimal user experience.
- Took full ownership of artistic and visual design decisions in digital projects.
- Designed advanced wireframes and high-fidelity prototypes closely matching real user experiences.
- Conducted live user testing sessions to identify usability issues and improve UX, particularly for the Proxideal mobile app.
- Collaborated with creative teams to design impactful landing pages aligned with broader campaign concepts.
- Designed animated digital banners for major brand campaigns.
Deliverables- UX wireframes and user flows.
- High-fidelity UI designs and interactive prototypes.
- Web and mobile application interfaces.
- Conversion-oriented landing pages.
- Animated digital banners.
- Mikado Publicis Group AgencyGraphic designerjanvier 2018 - juillet 2019 (1 an et 6 mois)Luxembourg, Luxembourg
Context
Graphic designer within one of Luxembourg’s leading communication agencies, part of the Publicis Group network, working on national-scale campaigns for major brands and public institutions.Keywords: Creative Agency, Publicis Group, National Campaigns, OOH Advertising, Brand Identity, Print Excellence, High-end Production, Conceptual Design, Corporate & Institutional Clients, Creative CompetitionsMajor clients: Orange · Pizza Hut · BNP · Luxair · Baloise · Knauf Shopping · Public InstitutionsKey tasks & responsibilities- Developed graphic concepts for national and institutional communication campaigns.
- Designed large-scale OOH advertising displayed across the country.
- Created catalogues and printed marketing materials for major brands and shopping malls.
- Designed visual identities for cultural and public events, including festivals.
- Produced marketing and communication assets for national clients and ministries, including road safety campaigns.
- Ensured the highest level of rigor and quality in print-ready files and production workflows.
- Collaborated within a high-standard creative environment with strict quality control processes.
- Participated in creative competitions and internal pitch processes.
Deliverables- National OOH campaign visuals (billboards, city formats).
- Catalogues and editorial layouts.
- Brand identities and visual systems for events and festivals.
- Print and marketing assets for corporate and institutional clients.
- Fully production-ready files meeting premium print standards.
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