Laure De Carayon

Helping organizations of all sizes spot and decode Asian weak signals,

and turn them into their next growth business

•Strategic advisory on China & India market dynamics, transformation and AI integration

•Value creation in building the trusted European go-to-destination for China growth

•Expertise in brand positioning, cultural intelligence and global amplification

•Skilled in B2B strategic platform development, operation and expansion in/with China & India

15 years anticipating the global shift towards Asia: detecting weak signals, decoding structural transformations, and translating them into growth opportunities for Western decision-makers.

- Strategic Scope: International B2B Brand Development: Content, Marketing, Commercial & Media Strategies for

France, China, India | AI & Digital Transformation | Consumer Culture Intelligence | International Expansion | Cross-border Ecosystem Building

- Executions: Curated Executive Platforms | Strategic GTM Matchmaking | C-level Advisory | Public Speaking | Market Intelligence Reports

KEY ACHIEVEMENTS (1/2) - lire la suite sur "Expérience CHINA CONNECT"

Brand & Platform Leadership

-Established and grew China Connect Paris (2011-19) as Europe’s leading executive platform decoding China’s consumer culture, digital ecosystems, retail innovation and tech disruption

-Extended the brand into China with China Connect Shanghai (2017, 2018)

-Pivoted to digital: successfully transitioned in just 3 weeks to China Connect ReStart Live – a weekly Series (April-June 2020, replacing the planned 10th edition Paris event (March 4-5)

-Expanded geographic scope with Asia Loopers India (online, 2021) integrating India’s rise into the foresight narrative

-Launched Asia Loopers China//India Conference (Paris, 2024), reframing Asia through a dual-engine lens

Lire dans la continuité de Asia Loopers

KEY ACHIEVEMENTS (2/2) - pour ASIA LOOPERS et CHINA CONNECT

1/2 sur "Expérience Asia Loopers"

Commercial Strategy & Thought Leadership

-Reached 7,000+ attendees across 120+ corporations over 12 editions

-Engaged 380+ elite speakers in Asia/Europe/USA (CEOs, founders, and ambassadors)

-Secured 40+ global sponsorships deals, including Contentsquare, Epsilon, Datawords, Yandex, AlixPartners, Li&Fung Group, iClick Interactive; B2B & Media Partnerships, including The NYT, CNN

-Generated 260+ national & international media features

-Initiated expansions plans for the US and UK markets, including line ups & sponsorship strategies

Strategic Advisory

-China & India AI transformation analysis for image-driven industries (Chanel), implications on brand equity, content, and desirability

-India Market Fit advisory: challenged GTM and cultural positioning strategies with ExCom-level keynotes (SMCP Group, Galeries Lafayette)

-China & India market stress-testing: support(ed) executive decision-making through on-the-ground intelligence (consumer behaviors, retail ecosystems, entertainment, tech platforms)

-50+ field immersions across China and India’s tech valleys, startup hubs, luxury/marketing/entertainment conferences & trade shows: Baidu, JD, Tencent, Bilibili, Kuaishou, RED, Meitu, Youku-Tudou, LeEco, Sina Weibo, GMIC, China Joy, CES SH, Morketing. Amazon India, Flipkart, Nykaa, Reliance’s Tira, TataCLIQ, MAPIC India,…

-China market entry advisory: secured and orchestrated 10 C-level meetings with leading Shanghai agencies; partner selected

-China Executive training: onboarded 60+ MNCs and SMEs on China marketing & e-commerce

-Brand Strategy Alignment: facilitated between HQs and local teams for 120+ prestige groups, including: Decathlon, L’Oréal, Kering, LVMH, Seb, Nuxe, Remy Cointreau, Christofle, Guerlain, Breitling, Beaumanoir, Monnier Paris, Moët Hennessy, Neuhaus, Hermès, Boucheron, Pernod Ricard, Clarins...

Early advocate of content-driven brand ecosystems and media convergence, anticipating today’s creator economy, platformization, and experience-led brand models. 20+ years in executive roles across advertising and media agencies and TV productions companies

- Strategic Scope: B2C Brand Launch, diversification, repositioning and internationalisation | Portfolio

Strategy | Market Evangelization | Start-up development | International Coordination

- Executions: 360° brand campaigns| Branded Content Strategy | On-site documentary & game show TV

Productions | Marketing strategy | Event & Digital Productions

- Selected Clients: Darty, Eco Emballages, Clarins, Roche Bobois, Printemps. L’Oréal CPG. Nike, Mars Group,

Kraft Jacobs Suchard, Hasbro Group, St Dupont. Warner Bros, Disney, Touchstone Pictures.

•BRAND CONTENT, TV, WEB & EVENT PRODUCTION | 1998 - 2010

- Brand Content & Development DirectorTitanium Entertainment (Coyote Group)

- Brand Content Director Carat (Aegis Media)

- Marketing Director and Investor Executip.Com (B2B travel service)

- Free Lance Web & Event Consultant

- Location ManagerALP (Banijay France) for France2, Jordan

- Editorial & Production ManagerICI LONDRES for La Cinquième, USA, South Africa

•ADVERTISING | 1989 - 1997

- Account Director: Havas (Le Nouvel Eldorado)

- International Account Director: McCann Erickson

- Account Executive/Account Director: Grey Advertising

- Media Account Executive: Grey Advertising