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Ksenia LyubanetsKL

Ksenia Lyubanets

Product Marketing Manager

550 €/jour
Biarritz, FR
8-15 ans

Délai de réponse moyen : 1h

À propos de Ksenia

Product Launch & Brand Experience Manager


Launching a new product takes more than great marketing. It requires seamless coordination, clear communication and flawless execution.

With nearly 10 years of international experience, I help premium consumer brands successfully bring products to market by combining product marketing, launch management and cross-functional project coordination.

I've worked with global brands including Designer Parfums, Therabody and Centric Software, leading product launches, international marketing projects, distributor programs, launch events and go-to-market initiatives across Europe, APAC and LATAM.

I enjoy working as an extension of your team, helping coordinate stakeholders, agencies, suppliers and commercial teams to ensure projects are delivered on time and to the highest standard.

Whether you're preparing for a product launch, organising a brand experience, entering a new market or need additional marketing project support, I bring a structured, proactive and collaborative approach to every project.

Areas I can support include:
• Product launches & go-to-market execution
• Marketing project management
• Brand experiences & launch events
• International marketing coordination
• Trade marketing & retail activations
• Cross-functional stakeholder management
• CRM & Salesforce

Beyond my experience, I genuinely enjoy collaborating with people and bringing ideas to life. Whether it's coordinating a product launch, organising a brand experience or supporting a growing team, I take pride in being organised, proactive and dependable. My goal is always to make the process as smooth as possible and deliver work that clients are proud of.


I look forward to helping bring your next product or project to life.
  • Anglais

    Bilingue ou natif

  • Français

    Capacité professionnelle complète

  • Espagnol

    Notions

  • Russe

    Bilingue ou natif

  • Italien

    Capacité professionnelle complète

Accepte de travailler sur site
Biarritz (jusqu’à 50 km), Paris (jusqu’à 10 km), Lyon (jusqu’à 10 km), Bordeaux (jusqu’à 10 km), Nantes (jusqu’à 10 km)

Expériences

  • Centric Software
    EMEA Marketing Manager
    LUXE
    juin 2025 - juillet 2026 (1 an et 1 mois)
    Paris, France
    Led go-to-market initiatives and product launch campaigns across EMEA for AI-powered Product Lifecycle Management solutions within the Cosmetics & Personal Care industry. Managed regional marketing projects, Salesforce CRM campaigns, trade events, webinars and commercial initiatives while working closely with sales, product and international stakeholders to deliver successful product launches and customer engagement.
    Lancement de produit marketing produit Salesforce Gestion de projet Go-to-Market (GTM) Strategy
  • Therabody – Health & Wellness Devices
    International Marketing Manager – Distributor Markets
    SANTÉ & BIEN-ÊTRE
    juin 2024 - juin 2025 (1 an)
    London, UK
    Managed international product launches across 38 distributor markets throughout EMEA, LATAM and APAC for a global wellness brand. Coordinated distributors, retailers, agencies and cross-functional teams to deliver successful product launches, retail activations, launch events, ecommerce campaigns and marketing toolkits while ensuring consistent brand experience across every market.
    International Marketing Lancement de produit Trade Marketing Organisation événementielle Retail Marketing
  • Designer Parfums – CERRUTI 1881 Parfums
    Global Brand Manager
    MODE & COSMÉTIQUES
    juin 2021 - juin 2024 (3 ans)
    London, UK
    Managed end-to-end fragrance product launches from concept through to commercial launch, working closely with fragrance houses, packaging suppliers, creative agencies, retailers and international distributors. Led product development, launch planning, retail activations, press events, commercial presentations and marketing campaigns, helping bring award-winning fragrance collections successfully to market.
    Lancement de produit Brand Management Développement produit Organisation événementielle Retail Marketing

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Formations

  • AI in Wellness
    Stanford University
    2026
    AI in Wellness
  • LVMH – Inside LVMH Certificate
    2025
    LVMH – Inside LVMH Certificate

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