Jane Irwin

August 2022 - Present (2 years)

I work with a diverse range of international companies, helping them build brand awareness, drive web traffic, and establish themselves as thought leaders. My role involves crafting creative concepts, producing engaging content, proofreading and coaching experts to write compelling content in English. My expertise spans the B2B sector, particularly in technology, digital transformation, and ecommerce, while also serving manufacturing and B2C clients.

Recent Projects:

- Blog Articles: SEO-friendly posts to drive traffic and engagement

- LinkedIn Posts for C-Level Executives: Professional and authoritative social media content

- Website Content: Persuasive copy to enhance user experience and conversions

- CSR Brochure Content: Highlighting corporate social responsibility initiatives

Created and rolled out a thought leadership content strategy to raise brand awareness for the Group in the ecommerce and digital experience platform sector. Managed a global rebranding and implemented the new editorial guidelines across all channels. This involved:

• Establishing content needs for different audiences across different channels

• Developing an editorial style guide for 7 countries

• Setting up and managing an editorial calendar

• Writing SEO-friendly blog articles, customer success stories, press releases, white papers and ebooks

• Coaching experts to write content

• Building a strong relationship with our press agency

• Supervising a translation agency

• Measuring content performance

• Monitoring budget spend

• Supervising projects in English and in French I also managed a rebranding project covering 13 countries and acted as Chief Writer for the CEO during the first COVID-19 lockdown. This role taught me how to be agile, how to motivate people to take action, and how to adapt to different market needs. It enabled me to increase the publication of quality content while boosting the personal branding of people throughout the Group.

Managed a global rebrand for the Group and acted as Editor-in-Chief for all corporate communications. This involved ensuring all countries were aligned with brand messaging and graphic guidelines. My role also enabled me to start a corporate blog, write content in English and develop a global editorial strategy which led to an increase in the number of followers on social via targeted and organic campaigns. Worked closely with our press agency in the UK, developed a number of marketing positioning and launch packs for a range of digital solutions and contributed to internal communications campaigns.