Irina H.

I have experience in web design and UX/UI design, with a passion for creating intuitive and engaging digital products that meet user needs and business goals. My mission is to deliver user-centric solutions that enhance the user experience, increase user retention, and foster social engagement across platforms. I am currently theProduct Designer at ANPN, the National Agency for Digital, where I lead the product vision, strategy, and design for various digital initiatives.

At ANPN, I work closely with stakeholders and the executive team to define the product objectives and establish clear metrics. I design user interfaces and user experiences using user-centered design methods, such as user research, market analysis, wireframing, prototyping, and testing. I also develop and manage the product roadmap, prioritizing features and improvements based on user feedback and business objectives. I lead the sprint planning, design reviews, and retrospectives, and collaborate with the development team to ensure the quality and consistency of the product. Some of the skills I use in this role are Google Analytics, Google Ads, Scrum, and various design software, such as Adobe Photoshop, Illustrator, and InDesign.