Irene Dally

digital marketing consultant

Peut se déplacer à Paris

  • 48.8546
  • 2.3477
Proposer un projet La mission ne démarrera que si vous acceptez le devis de Irene.
Proposer un projet La mission ne démarrera que si vous acceptez le devis de Irene.

Localisation et déplacement

Paris, France
Peut travailler dans vos locaux à
  • Paris et 50km autour


Durée de mission
  • ≤ 1 semaine
  • ≤ 1 mois
  • entre 1 et 3 mois
  • entre 3 et 6 mois
  • ≥ 6 mois
Secteur d'activité
  • Aéronautique & aérospatiale
  • Agence & SSII
  • Agroalimentaire
  • Architecture & urbanisme
  • Arts & artisanat
+46 autres
Taille d'entreprise
  • 1 personne
  • 2 - 10 personnes
  • 11 - 49 personnes
  • 50 - 249 personnes
  • 250 - 999 personnes
+2 autres




Compétences (41)

Irene en quelques mots

With 9 years’ experience in challenging and evolving environments, I am a main asset to lead and coordinate digital strategies and transformation.

Providing high quality, solution-oriented strategies, I outperforms my pairs thanks to my capacity to crave and analyse information, my strong ideation talents and my core commitment to reach my goals. I am really talented to optimize an organization by planning the workforce, understanding personal talents and optimizing the workflow to deliver the best potential outcomes.

I have built my career in a variety of roles within the dentsu communication group, mostly in consulting and digital expertise. I have been working as lead account manager, digital architect or consultant for international brands such as Estee Lauder Companies, adidas, The Coca Cola Company, Meetic, Société Générale or Disneyland Paris. For both branding and acquisition strategies, my main responsibility was to create Paid-Owned-Earned strategies, based on consumer insights analysis, and covering: planning optimization, content production, experiential activations, media partnerships, data and measurement applications.

Since January, I have been working as an independent consultant for brands, agencies and media partners on content marketing production and business development.

- Leading transversal projects
- Workforce planning
- Digital transformation
- Digital punctual projects
- Managing RFPs and transition plan




Business et marketing consultant

janvier 2020 - Aujourd'hui

Long term consulting mission for a new luxury shoe brand: products and sales pricing strategy (industry and target demography study), full marketing and online strategy, social media set up, workflow planning.

Dentsu X

Mode & cosmétiques

Business unit director

Paris, France

janvier 2019 - septembre 2019

Built Paid-Owned-Earned communication strategies for Clinique, Mac, Darphin, La Mer, Bobby Brown, By Kilian.
Established strategies on media, content and data for both branding and e-commerce departments.
Coordinated all strategies and reporting with global teams.
Advanced digital consulting missions: redefining KPIs and measurement strategies, creating data profiling

Dentsu Aegis Network

Conseil & audit

Senior new business manager

Paris, France

janvier 2017 - janvier 2019

More than 15 media and consulting pitches from RFI to commercial negociation.
Won 9 pitches for 170 ME billings (e.g The Coca Cola Company, DisneyLand Paris, Estée Lauder Companies, Compagnie Des Alpes, Lixir).
Marketing documents production; videos, best cases, agencies credentials, products presentations.
Analysis on transversal subjects (industries, human resources, fees) and sectorial benchmarks.
Transition lead for Estee Lauder Companies from OMD to Dentsu X
Management of three consultants


Presse & médias

media senior consultant

Paris, France

janvier 2012 - décembre 2016

2 recommandations externes