Irene Alvarez

PRODUCT DESIGN: APPAREL DESIGN: Implement Brand Identity and DNA into Design Language. Integrate Innovation into Design and to elaborate strong Storytelling Ideas. Define specific Brand and Design features to then be translated into concrete Tools like: Fabrics and Materials, Cut-lines, Closures and Packing-systems. When choosing Colors we add Strategic Thinking to Trend Research to make it the Brands's own Color RESULT: Designs which are exclusive to the Brands DNA, which differentiates from the Competition.