Hind Tahiri

Challenge : Empower the category with superior insights & foresights to fuel the growth

• Develop the new Lu Equity brand foundations, purpose & comms and restage the new pack design of Lu masterbrand with marketing through a 4-in-1 research plan

• Identify the potential of NPDs vs. supporting the core and help prioritizing brands and actions with marketing for quick positive shift & market share gains

• Define & embed the growth opportunities among stakeholders for the future growth for Chocolate

• Empower the product value on Côte d'Or, Prince, Petit Ecolier, Napolitain & Pépito with the existent knowledge, cook the key facts & drive validation/opportunity tests among consumers

• Drive Kantar consumer panel usage & empower stakehodlers with consumer KPIs beyond the Nielsen levers for higher operational excellence

Challenge : Build a sustainable winning consumer/shopper centric culture to accelerate the leadership purpose

• Shape the future through shopper understanding : lead the shopper and category growth agenda and drive the impact plan within the brand, portfolio and customers strategy

• Deploy the marketfundamentals knowledge and the emerging trends: build the knowledge on the french pet parent journey, shopper behavior & new consumer trends

• Drive the data intelligence : deliver a full and regular business guidance powered by data (channels, battelfields, growth drivers, competitive intelligence)

• Activate the operational excellence : democratize the consumer/shopper based-value kpis, but also the analytics self-serve tools for highly effective agility

• Bridge the expertiseswithin the cross-functional teams : synergizethe skills and expertises of internal and external business partners

Challenge : Accelerate the growth of the "Refreshing Gum & Candies" category and make Mondelez brands more competitivein France& Benelux

• Portfolio core : Analyze and inspire the performance development of the Core range

• Portfolio Innovations : Inspire innovations, support and monitor their deployment in-market

• Brand Equity : Monitor the brands health vs. competition and deliver the levers and priorities

• Distribution : Analyze and monitor retail contributors to the growth / decline of our brands and those of the competition

• Covid impact : generate the insights and new behavioral changes resulting from covid crisis