Hiba Allate

Developed and implemented the social media strategy for BoConcept across multiple platforms, aligning content with brand identity and marketing objectives.

Created monthly content calendars and editorial plans, ensuring consistent messaging and optimal posting schedules.

Produced and curated engaging content including lifestyle posts, carousels, videos, and storytelling formats tailored for LinkedIn, Instagram, and TikTok.

Collaborated with micro-influencers and brand ambassadors to boost organic reach and engagement.

Conducted social media performance analysis, monitoring KPIs such as engagement rate, reach, impressions, and follower growth.

Prepared detailed performance reports with insights and actionable recommendations to improve campaign results.

Coordinated with cross-functional teams to ensure social media campaigns aligned with global marketing initiatives.

Optimized content for SEO and social media algorithms, increasing visibility and organic traffic.

Implemented A/B testing on content formats and ad creatives to maximize engagement and ROI.

Provided strategic recommendations for paid campaigns, influencer collaborations, and emerging social media trends.

Update client communication and online promotions ( Citadium, COS, Coach, Estee lauder, Sandro).

Review of affiliates partnerships and identification of opportunities.

Review of the program performance and creation of personalised marketing strategies.

Preparation of strategic plans and realisation of the clients objectives.

Management of client relationships with partners and affiliate websites.

Identification of strategies to improve the affiliates program.

The execution of the brands advertising plans and revenue goals achievement

-Accompanying a new generation of women around the world, the UNESCO &Women@Dior : Women Leadership & Sustainability program is dedicated to the topic of gender equality and⁣⁣ women's leadership for a responsible future. ⁣⁣⁣ ⁣-Combining high standards and excellence, this multilayered and ethically minded year-long program is based on five fundamental values: autonomy, self-care and self-awareness, inclusion, creativity and sustainable development.⁣⁣⁣ ⁣-These five themes are taught through a personal mentorship by a Dior talent, exclusive courses led by the world's most prestigious experts in their fields, inspiring interviews from Leaders, friends of the House of Dior, the LVMH Group and UNESCO, as well as the creation of a project supporting the empowerment of young girls: the Dream for Change project. Visit the website to learn more https://womenatdior.com/