À propos de Guillaume
I am a luxury brand consultant, e-commerce expert, and entrepreneur with over 15 years of experience leading digital transformation, brand strategy, and operational excellence for global luxury and retail brands. My career spans founding and scaling businesses, managing large cross-functional teams, and delivering innovative solutions that drive growth and elevate customer experience.
Key strengths:
- Coordinating complex, multi-market transformation projects for top-tier brands
- Building and leading high-performing teams to pilot new technologies and processes
- Designing governance structures, KPI dashboards, and strategic roadmaps for executive oversight
- Developing and launching premium brands and products in competitive markets
- Optimizing e-commerce operations, digital infrastructure, and customer journeys
- Leveraging data analytics to inform product and marketing decisions.
Fluent in French and English, I have lived in 10 cities across 3 continents, bringing a global perspective to every project. I am passionate about digital innovation, creative storytelling, and lifelong learning. Outside of work, I enjoy golf and tennis, and I am always exploring new digital tools to streamline operations and fuel growth.
Français
Bilingue ou natif
Anglais
Bilingue ou natif
Allemand
Notions
En télétravail uniquement
Travaille majoritairement à distance
Expériences
- Adone ConseilManager AdvancedLUXEseptembre 2024 - Aujourd'hui (1 an et 9 mois)Paris, France• Coordinated the early stages of a 7-year global transformation project for a leading luxury brand, aligning 30+ markets and securing executive approval for multi-year investment.• Directed an 80+ cross-functional team to pilot a new global checkout system in Europe, creating a strategic playbook for global launch and accelerating deployment timelines.• Designed and implemented project governance structures, KPI dashboards, and strategic roadmaps, enhancing executive oversight and decision-making.• Led a global group of technical and commercial experts to implement new technology solutions, ensuring compliance with market-specific needs and local regulations.• Secured additional client contracts and increased revenue by identifying new engagement opportunities and preparing talent for client interviews.• Appointed Head of Training for e-commerce practice; modernized training materials and upskilled 170+ consultants across European teams.
- FeuasCo-founder & Head of E-commerceMODE & COSMÉTIQUESmai 2024 - Aujourd'hui (2 ans et 1 mois)Paris, France• Co-founded a Parisian fragrance house, leading digital strategy, operational infrastructure, and website development for market launch.• Partnered with co-founders on go-to-market and product strategy, translating market trends into ultra-premium brand positioning.• Coordinated design, product, and social media teams to craft a unified brand story and premium customer journey.• Introduced performance tracking and analytics tools to monitor site traffic, conversion, and campaign performance.
- Alexander Mc QueenE-commerce & Omnichannel Senior Project ManagerLUXEfévrier 2024 - avril 2024 (2 mois)Londres, Royaume-Uni• Collaborated with Kering’s digital and product teams to elevate online presentation standards, enhancing UX for size guides and measurement tools to reduce return rates and improve customer satisfaction across luxury markets.• Served as strategic conduit between brand leadership and central tech teams to resolve post-launch platform failures, safeguarding McQueen’s luxury experience and accelerating issue resolution across global touchpoints.• Advised on feature evolution and omnichannel integration to ensure digital initiatives reflected McQueen’s brand DNA, operational priorities, and long-term commercial vision.
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Formations
- MBAClark University Graduate School of Management2007Dual concentration: Management & Marketing GPA: 3.76/ 4.0 Award: The Distinguished Management Consulting Projects Award
- BA-Business AdministrationNorthumbria University (Newcastle, UK)2003
Certifications
- Digital Marketing AnalyticsMIT Sloan School Management2019
- Manage & create a Facebook & Instagram corporate pageBeforma2021